BUSINESS IS GOOD AT CARTRIDGE-WORLD …….

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BUSINESS IS GOOD AT CARTRIDGE-WORLD …….

 user 2009-07-17 at 2:47:11 pm Views: 72
  • #22794
    http://www.pr.com/press-release/165331
    BUSINESS IS GOOD AT CARTRIDGE-WORLD
    Cartridge
    World – India, Crosses the 60 Store Mark- is Amongst the Fastest
    Growing Countries in the Global Network of Cartridge World

    Cartridge
    World the world’s largest cartridge refilling retail chain (with over
    1700 stores in 51 countries) has crossed the 60 store mark in India in
    just two years after entering the market.
    Mumbai, India, July  2009
    — While businesses around the world are looking at strategies to
    weather the global financial crisis, one Australian company is
    capitalising on it and expanding its international business. Cartridge
    World the world’s largest cartridge refilling retail chain (with over
    1700 stores in 51 countries) has crossed the 60 store mark in India in
    just two years after entering the market. It is now amongst the fastest
    growing countries in the Cartridge World global network.

    Dramatic
    cost saving measures undertaken by Indian organisations following the
    economic downturn has seen business boom, according to master franchise
    representative and Cartridge World’s South Asia CEO, Naveen
    Rakhecha.”Printer cartridges are not discretionary items; businesses
    need to print no matter what. In the past 6 months, we’ve seen a
    significant increase in bulk enquiries from large Indian companies
    looking to cut costs.The Indian market for cartridges is estimated at
    A$921 million (Rs 3,000 crore), and growing at 20 to 25 per cent
    annually. We hope to garner about seven to eight per cent of the market
    by 2010,” he said.

    Mr Rakhecha said reusing printer cartridges
    was not a new concept in India, but the guaranteed quality of the
    refilled product was the factor behind Cartridge World’s success.”The
    (refilled cartridge) sector was largely unorganised before Cartridge
    World entered India. Customers previously had to choose from cheap,
    poor quality refills or expensive new original cartridges. Cartridge
    World has bridged that gap with a refilled product of quality
    comparable to a new cartridge at about half the price,” he said.

    Cartridge
    World plans to expand to 250 stores across the Indian sub-continent by
    2011.They are exploring expansion opportunities in Bangladesh, Bhutan,
    Nepal, Sri Lanka and The Maldives.Mr Rakhecha said the rapid expansion
    of the network could be partly attributed to growth in
    entrepreneurship, stemming from job insecurity in the current economic
    climate.

    Cartridge World was established through a master
    franchise with pioneering Indian express and logistics network, AFL
    India Private Limited. AFL India has previously established global
    brands such as DHL and Western Union in India.According to Mr Rakhecha,
    Cartridge World’s reputation as world leader in the field, proven
    international experience and transparency in doing business were
    crucial for the partnership. Additionally, Cartridge World promoted
    green consumerism without penalising the customer, he said.”While most
    environmentally friendly measures tend to cost customers more than
    conventional options, with Cartridge World refilled cartridges
    customers can actually save big on costs,” he said.