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 user 2009-09-09 at 10:48:28 am Views: 52
  • #22713
    MFPs Continue to Lead the Way in the Worldwide Peripherals Market

    A key bright spot in the overall hardcopy peripherals market worldwide continues
    to be the color laser multifunction peripheral (MFP) market. This segment had
    another solid showing in a challenging economic environment with unit shipments
    declining just 6% year over year in the second quarter of 2009 (2Q09). As color
    continues to penetrate the overall hardcopy market, the MFP market is weathering
    the current economic downturn better than its single function counterparts, as
    products continue to make the transition towards multifunction. Overall, the
    worldwide hardcopy peripherals market declined 21% year over year in 2Q09 to
    24.1 million units. Shipment value declined 23.2% over the same time period to
    $11.6 billion.

    In the current economic environment, vendors are focusing on offering cost
    cutting and/or productivity enhancements to customer`s existing document
    infrastructure as well as driving managed print services. “We are seeing
    increased shipments for devices that were priced below $300,” said Phuong Hang,
    program manager, Worldwide Hardcopy Peripheral Trackers. “And the major vendors
    are emphasizing innovative cost savings – including extended warranties and/or
    extended supplies agreements – in the advertising. They are trying to entice
    buyers with savings on both devices and supplies over a three-year period.”

    Technology Highlights

    * The inkjet market continues to be the dominant technology segment with 16.6
    mllion units shipped in 2Q09. The color inkjet MFP segment showed the second
    highest growth rate among all technology segments behind color laser MFPs with
    -13% year-over-year growth.
    * The monochrome laser market remains the largest technology segment in terms of
    value at $4.2 billion and has the largest potential regarding MFP opportunity.
    This segment has the lowest rate of MFP penetration of all major non-impact
    * Color laser penetration continues to increase, driven up by the market
    performance of the global color laser MFP market. Although, it had a negative
    growth rate this quarter, this segment continues to outperform the overall
    hardcopy peripherals market.

    Regional Highlights

    * United States – Given the economic uncertainties, the U.S. market has remained
    in relatively good shape compared to other regions. The U.S. was the decisive
    leader in terms of overall value in 2Q09 ($3.9 billion) and ranked number two in
    terms of unit shipments (5.7 million). Year-over-year shipment growth in the
    U.S. was third best after Japan and Asia/Pacific while its value growth was
    second best after Japan.
    * Western Europe – The second quarter hit Western Europe rather hard with unit
    shipments down 23% year over year, which is approximately 10 points lower than
    the previous quarter. Despite a difficult quarter, the region is still number
    two in terms of value ($2.7 billion) but has slipped to third in terms of unit
    shipments (4.8 million).
    * Central Europe, Middle East, Africa (CEMA) – Once the fastest growing region
    in the hardcopy peripherals market, CEMA has now become the hardest hit in terms
    of growth rates. In 2Q09, unit shipments declined 44%, while value declined 57%
    year over year.
    * Asia/Pacific (excluding Japan) – This region leaped into the leading position
    in terms of shipments with 6.1 million units shipped in 2Q09, yet maintains its
    fourth place rank in terms of value with $1.7 billion. The year-over-year growth
    rate for APeJ was second only to Japan`s.
    * Japan – Japan enjoyed the best year-over-year growth rate in shipments (-3%)
    and value (-10%) in Q209 when compared to the other regions.

    Vendor highlights

    HP – Despite losing nearly 4 points in unit market share and declining 28% year
    over year in 2Q09, HP continues to be the undisputed leader in printing with
    twice the market share of its nearest competitor in the worldwide hardcopy
    peripheral market in terms of shipments. As with most vendors, HP`s 2Q09 laser
    shipments were streamlined to correspond to the challenging market conditions,
    resulting in an one-point loss in the total laser market share.

    Canon – Canon, the second leading vendor, outperformed all others in the top 5
    category, increasing its stake in the overall hardcopy market to 20% in 2Q09
    from 17% in 1Q09. On a worldwide level, Canon’s shipments declined 8% compared
    to the other vendors in the top 5, whose unit shipment growth ranged from -13%
    to -32%. Canon was the only vendor in the top 5 that showed positive sequential
    growth (5%), an impressive climb from a -25% quarter-over-quarter loss in 1Q09.

    Epson – Epson retained its third place rank in the total hardcopy market as well
    as in the worldwide inkjet segment in 2Q09. Epson was the second best performer
    among the top 5 in the overall market, with -13% year-over-year growth compared
    to the market average of -21%. Epson gained 1 point in total market share.

    Brother – Brother remained the distant fourth vendor, gaining 1 point in total
    market share to 6% in 2Q209. Among the top 5, Brother`s overall performance in
    the second quarter was average, achieving a better year-over-year result than HP
    and Lexmark, while falling behind Canon and Epson. On a worldwide level,
    Brother`s inkjet and laser segment suffered a bigger year-over-year and
    quarter-over-quarter loss in 2Q09, with numbers ranging from -18% to -32%
    compared to +6% to -11% in 1Q09.

    Lexmark – Lexmark maintained its 5% share and position as the fifth largest
    vendor in the overall hardcopy market, with 1.1 million units shipped in 2Q09.
    Lexmark`s 2Q09 total laser shipment showed a slower year-over-year decline in
    2Q09, down 13% versus 18% in 1Q09. True to its mission, Lexmark continues to
    focus on laser while exiting the lower end inkjet segment. In 2Q09, laser
    shipments accounted for 29% (up from 21% in 1Q09) and inkjet 70% (down from 78%)
    of all Lexmark-branded devices.

     Worldwide Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2009
     Vendors       2Q09          2Q08          2Q09        2Q08        2Q09/2Q08  
                   Units         Units         Market      Market      Growth     
                   Shipment      Shipment      Share       Share                  
     1. HP         9,757,272     13,512,250    40%         44%         -28%       
     2. Canon      4,787,714     5,192,156     20%         17%         -8%        
     3. Epson      3,397,133     3,927,297     14%         13%         -13%       
     4. Brother    1,331,842     1,618,872     6%          5%          -18%       
     5. Lexmark    1,096,349     1,604,275     5%          5%          -32%       
     Others        3,725,239     4,645,767     15%         15%         -20%       
     Total         24,095,549    30,500,617    100%        100%        -21%       

    Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2009

     U.S. Hardcopy Peripherals Market Share and Year-Over-Year Growth, Second Quarter 2009
     Vendors       2Q09         2Q08         2Q09        2Q08        2Q09/2Q08  
                   Units        Units        
    Market     Growth     
                         Shipment     Shipment     Share       Share                  
     1. HP         2,856,158    3,898,468    50%         56%         -27%       
     2. Canon      875,020      819,436      15%         12%         7%         
     3. Lexmark    510,523      495,279      9%          7%          3%         
     4. Epson      405,267      401,686      7%          6%          1%         
     5. Brother    343,612      418,936      6%          6%          -18%       
     Others        739,105      909,085      13%         13%         -19%       
     Total         5,729,685    6,942,890    100%        100%        -17%       

    Source: IDC Worldwide Quarterly Hardcopy Peripherals Tracker, August 2009