INKCYCLE's NEW VIDEO ABOUT E-WASTE & ENVIRONMNTALISM

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INKCYCLE's NEW VIDEO ABOUT E-WASTE & ENVIRONMNTALISM

 user 2010-02-01 at 10:10:28 am Views: 58
  • #23357

    INKCYCLE’s NEW VIDEO ABOUT
    E-WASTE & ENVIRONMNTALISM

    InkCycle,
    released its first educational Web video in a series of environmental
    videos to come about recycling e-waste, eliminating over-consumption and
    lessening individual and corporate carbon footprints. The videos are
    for corporations, consumers and the media.
    January , 2010 — A Kansas
    City company with a green line of remanufactured ink and toner
    cartridges called grenk, produced by InkCycle, released its first
    educational Web video in a series of environmental videos to come about
    recycling e-waste, eliminating over-consumption and lessening individual
    and corporate carbon footprints. The videos are for corporations,
    consumers and the media.

    Watch video: http://grenk.com/blog/index.php/remanufactured-ink-and-toner-cartridge-company-announces-first-web-video-in-a-video-series-about-electronic-waste-and-environmentalism-for-green-businesses/

    Brad
    Roderick, executive vice president of InkCycle, whose history as an
    environmentalist dates back to his childhood farming roots, is featured
    in the first video, speaking about his company (InkCycle) and family’s
    environmental goals. “The premise was that if you take really good care
    of the earth, it’s going to take really good care of you and future
    generations. That’s what instilled in me this concept of stewardship, or
    what we now call environmentalism.” Read the blog: http://www.grenk.com/blog  ;
     

    Roderick grew up spending his summers raising crops on what he
    affectionately references as the Illinois dirt farm his grandparents
    owned, says he was taught the value of environmentalism at this very
    young age taking care of the family farm.    

    Prior to joining a
    large multinational corporation in the late 1980s that provided
    remanufactured products, Roderick was frustrated to discover that
    corporate consumers had little interest not only in his company’s
    products, but in recycled or remanufactured products in general. In
    recent years, however, growing public awareness and support for
    environmental activism has prompted the corporate world to ramp up its
    efforts in support of green initiatives.

    This has been a welcome
    development for Roderick, both professionally and personally. “We are
    seeing a groundswell of people that are much more engaged in green
    aspects to help their business, to help promote them better, to help
    them do the right thing,” said Roderick. As a result, he says, “I was
    able to go back to my roots and say, now I can make a living, earn an
    income in recycling, an area that I’m passionate about. I did not think
    of it as environmentalism; I thought of it as just being a good steward
    for the environment.”

    Grenk is a new line of remanufactured ink
    and toner cartridges by InkCycle. As the first zero landfill-waste line
    of products in the aftermarket print cartridge industry, grenk is
    designed to leave the smallest environmental footprint possible.

    http://grenk.com/blog/index.php/remanufactured-ink-and-toner-cartridge-company-announces-first-web-video-in-a-video-series-about-electronic-waste-and-environmentalism-for-green-businesses/