HP CUTS A THIRD OF IT'S GOLD PARTNERS IN THE PAST MONTH

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HP CUTS A THIRD OF IT'S GOLD PARTNERS IN THE PAST MONTH

 user 2010-02-08 at 11:31:25 am Views: 69
  • #23817

    http://www.theinquirer.net/inquirer/news/1590207/hp-culls-gold-partners
    HP CUTS A THIRD OF IT’S GOLD PARTNERS
    IN THE PAST MONTH

    HP has cut a third of its top tier Gold partners in the past
    month.

    The drop in numbers came as
    the vendor cut channel organisation costs in order to bolster its
    balance sheet. With fewer Gold partners it needs to employ fewer people
    to oversee these accounts. Other explanations include a rise in the
    sales threshold required to achieve Gold partner status along with a
    drop in sales suffered by many of its resellers due to the recent
    economic climate.

    According to a couple of industry insiders
    interviewed by Microscope, the cut was seen as a good thing in order to
    keep the HP old boys club as exclusive as possible. HP however says that
    some resellers chose not to re-accredit, which would suggest that some
    weren’t getting what they had hoped for out of HP’s partner programme.
    Many vendors have similar programs that try and boost the marketing
    ability and brand credibility of their resellers.The question for HP is
    how many of those former channel partners who jumped ship or it pushed
    overboard will realign themselves with other vendors’ sales programmes
    and peddle their equipment preferentially.