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 user 2010-03-01 at 11:32:31 am Views: 79
  • #23767

    In June 2009, Lyra analysts conducted a survey of 1,280
    businesses in China from six different industries, including
    manufacturing, government, services, education,
    transportation/distribution, and banks/insurance/securities. The
    findings were described in Lyra’s 2009 China Business Market Demand
    Study, and this article provides some of the study’s data points.Want
    more information on the Chinese consumables market? Don’t miss Recharger
    and Lyra’s China Forum: Analyzing Global Imaging Supplies Trends. This
    full-day frontrunner to ReChina Asia Expo will take place Tuesday, Dec.
    1, 2009, in Shanghai. Find our more information and register here.

    brand preference

    HP is the most popular printer brand in China.
    More than one-half of companies in all six industry categories reported
    that they own HP printers. Canon and Epson are the second- and
    third-most popular printer brands, with close to one-half of the
    companies surveyed claiming to own those brands. Lenovo, Samsung, and
    Sharp form the second tier of popular brands. More than 20 percent of
    respondents reported owning these three brands. Other brands that were
    selected by more than 10 percent of the companies surveyed include Dell
    (17 percent), Panasonic (17 percent), Toshiba (13 percent), Brother (11
    percent), Ricoh (11 percent), and Xerox/Fuji Xerox (11 percent). See
    Figure 1.The government sector appears to have the strongest preference
    for the HP brand. Fuji Xerox is among the top six brands in the
    transportation industry and the top seven brands in the banking and
    government sectors, though it has a lower standing in other industries
    and in the total sample. In general, however, brand popularity within
    each industry follows the same order found in the entire sample.


    An overwhelming 84 percent and 81 percent of surveyed
    companies own inkjet and monochrome laser technologies, respectively.
    Seventy-three percent report that they have color laser devices in use
    as well. Companies in the transportation sector use all three
    technologies the most among all the industries surveyed. Companies in
    the government sector appear less likely to use inkjet printers and are
    more likely to use monochrome laser printers, while companies in the
    service sector do not use monochrome laser technology as much compared
    with companies in the other industries. Many companies, regardless of
    industry type, actively use all three technologies.

    What are
    Chinese businesses printing?

    Spreadsheets and charts comprise the
    number one application among Chinese business users. An overwhelming 85
    percent of users said they print these documents often or very often.
    Text documents comprise the second-highest rated application. Almost
    four out of five business users print text documents frequently. Moving
    down the scale, brochures (43 percent), e-mails (40 percent), slide
    presentations (35 percent), Web pages (27 percent), and high-resolution
    photos (25 percent) are the next most popular printing applications. By
    industry type, users in the government and education sectors print more
    text documents than spreadsheets and charts. Users in the
    transportation, banking, and service industries are more likely to print
    brochures compared with users in other industries.

    printing in the office

    We asked Chinese office printer users who
    print in color where they print their color documents. We then offered
    them a series of responses from which to choose: printing color
    documents in-house only; a combination of printing color in-house and
    using an outside print service; or exclusively using an outside print
    service. Most respondents use an in-house office color device to print
    color documents. Forty-three percent of respondents said they use this
    method to produce color pages. Using an office printer or an outside
    print service is the second most popular method, with 28 percent of
    respondents citing this choice. Another 14 percent use only an outside
    print service to print their color documents.About 13 percent of the
    surveyed companies do not print color documents at all. Ten percent of
    these companies said they do not print in color because they have no
    need for it, while 3 percent said they do not have the resources. The
    education industry is least likely to print color documents in the
    office compared with other industries. The transportation industry is
    most likely to use a combination of in-house and outside print services
    to generate color, but it is least likely to use an outside service
    alone for that purpose.

    Cartridge use

    On average, each
    Chinese company bought 57 black, 24 single-color, and 24 tricolor ink
    cartridges in the 12 months before the survey was conducted. The median
    figures provide much lower volumes — 15 black, six single-color, and
    five tricolor cartridges, which means 50 percent of respondent companies
    purchased more cartridges than the volumes listed above, while 50
    percent purchased fewer. The manufacturing and banking industries appear
    to be heavier users of black ink cartridges. Companies in these sectors
    purchased 65 and 59 black cartridges, respectively, compared with about
    40 in other industries.Fifty-five percent of respondents said that
    their companies use OEM ink cartridges, while 20 percent said their
    companies use refill kits and another 20 percent use aftermarket
    cartridges. The rest were not sure if their company uses OEM or
    aftermarket supplies. The combined 40 percent of respondents who said
    that they use aftermarket supplies suggests that aftermarket
    manufacturers have gained market share in China in the past three years.
    A 2006 survey that Lyra conducted found that only 15 percent of Chinese
    companies used aftermarket cartridges.Slightly more than one-half of
    respondents said that their companies use OEM toner cartridges, while
    about one-quarter use refill kits or bottled toner, and another one in
    five companies use aftermarket toner cartridges. Combining the companies
    that use refill kits with those that use aftermarket cartridges shows
    that 44 percent of the Chinese companies surveyed use aftermarket toner
    supplies. This finding is quite similar to the results regarding
    aftermarket ink supplies discussed above, and suggests that aftermarket
    supplies have penetrated about one-half of Chinese businesses.

    out more about the Chinese market in Lyra’s China Business Market
    Demand Study. This study is now available at http://www.lyra.com. The study is
    in PowerPoint format and includes 223 slides, more than 60 figures, and
    comparisons with findings from the 2006 study, which highlights market
    trends. Call Sandy Tobin at 617-454-2612 for more information about this