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 user 2010-04-19 at 10:19:18 am Views: 63
  • #23486
    NASCAR sponsors join forces in recycling project
    As the world prepares for the 40th anniversary of Earth Day on April 22, NASCAR has announced an expansion to its event recycling program, which began one year ago in collaboration with Coca-Cola Recycling, and already is the largest in sports.

    The NASCAR industry, which recycled more than 80 tons and 2.5 million containers in the 2009 season through working with Coca-Cola Recycling, will expand bottle and can recycling from the grandstands, concourse, suites and garage to the campgrounds, while also including cardboard and ink cartridge recycling.“Together with our partners, we’ll continue to make a real difference.”MIKE LYNCH

    With Office Depot, Coors Light and UPS joining NASCAR’s recycling program and working with Coca-Cola Recycling, it is anticipated approximately 100 tons of material (including more than three million containers) from NASCAR race tracks will be diverted from landfills and recycled next year.

    Office Depot, the Official Office Products Partner of NASCAR and co-primary sponsor of Tony Stewart and the No. 14 Chevrolet, is underwriting the overall program at the sport’s Earth Day celebration at Texas Motor Speedway, and piloting an ink and toner cartridge recycling program at track for the first time. Recycling bins for cartridges will be located at the No. 14 Office Depot/Old Spice merchandise haulers in the fan Midway area at Texas Motor Speedway, as well as in the infield media center. Through the Office Depot ink and toner recycling program, more than 40 million ink and toner cartridges have been returned since the program began in 1993.

    At Texas, Office Depot will serve as the lead partner on overall race weekend green efforts focused on recycling in collaboration with Coca-Cola Recycling and neutralizing carbon emissions. Office Depot will match the tree donation by NASCAR in the NASCAR Green Clean Air initiative, which plants 10 trees for every green flag that drops in the Sprint Cup Series race in the local area to neutralize the carbon produced by the event’s on-track action. Additionally, Office Depot, along with Coca-Cola Recycling, will have co-branding on all NASCAR recycling elements at the track in Texas, including special locations for ink cartridge recycling. The Office Depot show car program in the local area also will promote recycling to fans, including race ticket giveaways providing an incentive for fans to “grow greener.”

    Coors Light, the official beer of NASCAR, will be working with Coca-Cola Recycling to begin piloting a recycling program in the campgrounds that in 2010 will launch at Chicagoland Speedway. Campgrounds recycling, a critical component for the sport’s waste reduction-efforts since approximately one third of recyclable material at the track comes from the campgrounds, is planned to eventually expand to the entire circuit. Coca-Cola, the official soft drink of NASCAR, will continue to facilitate all at-track recycling through collaboration of its Coca-Cola Recycling division with Office Depot, Coors Light on campgrounds recycling, and UPS for cardboard recycling.

    UPS, the official package delivery company of NASCAR, will be piloting a new at-track cardboard recycling initiative in 2010. Track-wide cardboard recycling, including the merchandise row and food service areas that are contributing the majority of waste cardboard sent from the track to landfills, will begin as a pilot at five Sprint Cup Series tracks this season. Nearly 50 percent of recyclable material at the track is composed of cardboard and paper, with the majority of cardboard from merchandise row, as well as the hospitality village, suites and garage areas.”NASCAR and its partners share a strong commitment to preserving the environment, and operating in an environmentally responsible way,” said Dr. Mike Lynch, managing director of Green Innovation for NASCAR. “Each of these Fortune 500 companies are coming together to take on components of the recycling process relevant to their businesses. We want to thank Office Depot, Coors Light and UPS for joining this unique and impactful consortium that broadens an event recycling program which is already the biggest in sports. Together with our partners, we’ll continue to make a real difference.”"Office Depot is excited to work with the NASCAR community to encourage our customers and fans to ‘grow greener’ by implementing small changes in their lives that can help reduce their environmental impact,” said Yalmaz Siddiqui, director of environmental strategy for Office Depot.