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 user 2010-04-19 at 10:20:24 am Views: 65
  • #23697

    sponsors join forces in recycling project

    the world prepares for the 40th anniversary of Earth Day on April 22,
    NASCAR has announced an expansion to its event recycling program, which
    began one year ago in collaboration with Coca-Cola Recycling, and
    already is the largest in sports.

    The NASCAR industry, which
    recycled more than 80 tons and 2.5 million containers in the 2009 season
    through working with Coca-Cola Recycling, will expand bottle and can
    recycling from the grandstands, concourse, suites and garage to the
    campgrounds, while also including cardboard and ink cartridge
    recycling.“Together with our partners, we’ll continue to make a real
    difference.”MIKE LYNCH

    With Office Depot, Coors Light and UPS
    joining NASCAR’s recycling program and working with Coca-Cola Recycling,
    it is anticipated approximately 100 tons of material (including more
    than three million containers) from NASCAR race tracks will be diverted
    from landfills and recycled next year.

    Office Depot, the Official
    Office Products Partner of NASCAR and co-primary sponsor of Tony
    Stewart and the No. 14 Chevrolet, is underwriting the overall program at
    the sport’s Earth Day celebration at Texas Motor Speedway, and
    piloting an ink and toner cartridge recycling program at track for the
    first time. Recycling bins for cartridges will be located at the No. 14
    Office Depot/Old Spice merchandise haulers in the fan Midway area at
    Texas Motor Speedway, as well as in the infield media center. Through
    the Office Depot ink and toner recycling program, more than 40 million
    ink and toner cartridges have been returned since the program began in

    At Texas, Office Depot will serve as the lead partner
    on overall race weekend green efforts focused on recycling in
    collaboration with Coca-Cola Recycling and neutralizing carbon
    emissions. Office Depot will match the tree donation by NASCAR in the
    NASCAR Green Clean Air initiative, which plants 10 trees for every green
    flag that drops in the Sprint Cup Series race in the local area to
    neutralize the carbon produced by the event’s on-track action.
    Additionally, Office Depot, along with Coca-Cola Recycling, will have
    co-branding on all NASCAR recycling elements at the track in Texas,
    including special locations for ink cartridge recycling. The Office
    Depot show car program in the local area also will promote recycling to
    fans, including race ticket giveaways providing an incentive for fans to
    “grow greener.”

    Coors Light, the official beer of NASCAR, will
    be working with Coca-Cola Recycling to begin piloting a recycling
    program in the campgrounds that in 2010 will launch at Chicagoland
    Speedway. Campgrounds recycling, a critical component for the sport’s
    waste reduction-efforts since approximately one third of recyclable
    material at the track comes from the campgrounds, is planned to
    eventually expand to the entire circuit. Coca-Cola, the official soft
    drink of NASCAR, will continue to facilitate all at-track recycling
    through collaboration of its Coca-Cola Recycling division with Office
    Depot, Coors Light on campgrounds recycling, and UPS for cardboard

    UPS, the official package delivery company of NASCAR,
    will be piloting a new at-track cardboard recycling initiative in 2010.
    Track-wide cardboard recycling, including the merchandise row and food
    service areas that are contributing the majority of waste cardboard sent
    from the track to landfills, will begin as a pilot at five Sprint Cup
    Series tracks this season. Nearly 50 percent of recyclable material at
    the track is composed of cardboard and paper, with the majority of
    cardboard from merchandise row, as well as the hospitality village,
    suites and garage areas.”NASCAR and its partners share a strong
    commitment to preserving the environment, and operating in an
    environmentally responsible way,” said Dr. Mike Lynch, managing director
    of Green Innovation for NASCAR. “Each of these Fortune 500 companies
    are coming together to take on components of the recycling process
    relevant to their businesses. We want to thank Office Depot, Coors Light
    and UPS for joining this unique and impactful consortium that broadens
    an event recycling program which is already the biggest in sports.
    Together with our partners, we’ll continue to make a real
    difference.”"Office Depot is excited to work with the NASCAR community
    to encourage our customers and fans to ‘grow greener’ by implementing
    small changes in their lives that can help reduce their environmental
    impact,” said Yalmaz Siddiqui, director of environmental strategy for
    Office Depot.