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 user 2010-05-10 at 9:21:24 am Views: 67
  • #23637
    Cartridge World Names Frank Case Vice President of
    Consumer Products
    Former Franchise Liaison for Pepsi-Cola Appointed
    to Energize Brand Development and Franchisee Support

    May 2010  Emeryville, CA – Cartridge World, the world’s
    largest dedicated retailer of refilled ink and toner printer cartridges,
    announces the appointment of Frank Case as Vice President, Consumer
    Products.Case, who most recently served as franchise liaison for
    Pepsi-Cola North American Beverages covering the South Central United
    States, will work directly with the company’s network of master
    franchisees to build brand awareness and help support the company’s
    network of stores throughout the United States.”We’re looking to Frank
    to keep our momentum moving forward and to show people the incredible
    opportunity at Cartridge World, not only to perspective franchisees, but
    people across the country who can be saving money and helping the
    environment,” said Steven Yeffa, President of Cartridge World Americas.
    “Frank has the brand development know-how, background and abilities to
    move the needle at the local level in our stores and also build the
    brand nationally. We’re extremely excited to have him on our team.”

    impressive resume is highlighted by more than 20 years of diverse
    management experience in sales and operations. He has excelled in
    negotiating and sales execution within regional markets and national
    chains such as retail giant Walmart. Case’s leadership has been field
    tested in various industries including snack foods, wholesale alcohol
    and preferred meats/wild game.”Cartridge World offers a service that is
    in high demand and finds itself at a pivotal time in terms of growth and
    brand awareness,” Case said. “I look forward to my role in energizing
    that growth and contributing to the company’s continued success.”
    Cartridge World

    Emeryville, CA-based Cartridge World is the
    world’s fastest growing ink and toner refilling retailer and franchisor
    in the $80 billion printer cartridge industry. The company refills and
    remanufactures inkjet and toner printer cartridges, using
    state-of-the-art processes and high quality inks and toners. It offers
    consumers and businesses a more affordable option to buying new,
    provides a 100 percent satisfaction money-back guarantee and helps the
    environment by keeping cartridges out of landfills. Voted #1 in the
    category of toner replacement services by Entrepreneur Magazine
    Franchise 500 for 2010, Cartridge World has more than 1,700 franchised
    retail locations in 61 countries.