BROTHER LAUNCHES BIG EUROPEAN ADD CAMPAIGN

  • cartridgewebsite-com-big-banner-02-09-07-2016
  • 2toner1-2
  • Print
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • banner-01-26-17b
  • 4toner4
  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • ncc-banner-902-x-177-june-2017
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • ces_web_banner_toner_news_902x1776
Share

BROTHER LAUNCHES BIG EUROPEAN ADD CAMPAIGN

 user 2010-09-29 at 7:40:31 am Views: 60
  • #23989

    http://www.thedrum.co.uk/news/2010/09/09/15574-brother-launches-first-pan-european-campaign/
    BROTHER LAUNCHES BIG EUROPEAN ADD CAMPAIGN
    see the live site ………
    http://live.brother141.com
    Manchester-based consumer electronics company Brother is to overhaul its brand positioning as it launches an “ambitious and emotional” campaign aimed at making it stand out in a dry and functional category.The pan-European campaign is a first for Brother and kick-starts its new long-term strategy to promote its A3 Inkjet printer range. Targeted at small and medium size businesses, the campaign will run across 19 European countries.

    Incorporating TV, online, print, POS and PR, the theme is 141% (reflecting the size of A3 versus A4 prints) and emphasises the impact of printing A3 and brings to life the ambition of people who work in small to medium-sized businesses.The first of three TV sport will be screened in the UK on 13 September and the campaign micro-site is live at http://live.brother141.comAntony Peart, European marketing communications manager at Brother Europe, said of the campaign: “This is the first time we’ve undertaken a Europe-wide TV advertising campaign and we wanted to ensure a strong impact. Grey hit the spot with their understanding of our target market and creative approach, which draws on the aspirational elements of the product offering.”

    http://www.marketingmagazine.co.uk/news/1027223/Brother-roll-major-inkjet-ad-campaign/
    Brother to roll out major inkjet ad campaign
    Brother, the electronics company, is pushing out its first Europe-wide TV advertising campaign next week in a bid to appeal to small and medium sized companies with big aspirations.
    The €10m (£8.2m) campaign, created by Grey London, is themed “141%” and promotes the brand’s A3 inkjet printer range as essential technology for small, ambitious businesses.

    Anthony Peart, European marketing communications manager at Brother, said: “This is the first time we have undertaken a Europe-wide TV advertising campaign and we wanted to ensure a strong impact.”Grey hit the spot with their understanding of our target market and creative approach, which draws on the aspirational elements of the product offering.”

    Nick Rowland, creative head at Grey London, said: “141% is the difference between A3 and A4, but also stands for and celebrates the ambitious mindset of our target audience, and ultimately, the brand.”The campaign will run in 19 European countries and includes three television spots, print and online advertising, with MPG International handling media buying.The first TV spot will run on 13 September.