WHAT IS ….. INKJET & TONER CARTRIDGES FOR DUMMIES ?
WHAT IS ….. INKJET & TONER CARTRIDGES FOR DUMMIES ?
2011-01-10 at 8:32:11 am #24004
WHAT IS , INKJET & TONER CARTRIDGES FOR DUMMIES ?
Green Project and Wiley Announce Licensing Agreement
Heights, CA January 2011 Fast-growing Green Project, an innovative and
environmentally dedicated supplier of refurbished ink and toner
cartridges, today announced a licensing agreement with brand icon John
Wiley & Sons, Inc. Green Project, with support from Wiley, will
launch its line of Inkjet and Toner Cartridges For Dummies at the 2011
International Consumer Electronics Show (CES) on Jan. 6, 2011. For
Dummies® is a branded imprint of Wiley.
The new product line,
available for use with all major inkjet printers, is designed to provide
consumers with high-quality, cost-effective and environmentally
conscious inkjet and toner cartridges. The products will be underscored
by the familiar, trusted and easy-to-understand For Dummies brand
offering, which includes memorable yellow and black packaging and the
whimsical Dummies Man icon.
“Every year, millions of cartridges
are dumped into our landfills and serve as major hazards to the
environment,” said Joseph Wu, president of Green Project. “Together with
Wiley, Green Project hopes to educate consumers, leveraging the power
and recognition of the For Dummies brand, on the benefits of
remanufactured cartridges, which make replacing ink cartridges easy,
affordable and environmentally friendly.”
specializes in providing affordable, high-quality, recycled inkjet and
toner cartridges. Paired with the For Dummies brand, Green Project will
offer customers practical, how-to support and greater knowledge of the
environmental benefits of the refurbished products. Green Project’s new
offering will enable buyers to make eco-friendly selections backed by
the ease and credibility of the nationally recognized For Dummies
“The For Dummies brand has been publishing books on
green environmental topics for years, as part of our commitment to
enrich people’s lives by making knowledge accessible. Wiley is therefore
pleased to work with Green Project on this remanufacturing program for
ink and toner cartridges,” said Marc J. Mikulich, VP Brand Management
& International Rights at Wiley.
Inkjet and Laser Toner
Cartridges For Dummies are compatible with Canon, Dell, Brother, Lexmark
and Hewlett Packard printers. The product line is expected to appear in
national retail outlets in the first to second quarter of 2011.
new For Dummies ink and toner products will debut Thursday, Jan. 6, at
the 2011 International Consumer Electronics Show in the South Hall Upper
Level and Connector #37002. For pricing and availability, interested
buyers can contact Green Project at 626-961-2688 or
About Green Project, Inc.
in Hacienda Heights, Calif., Green Project Inc. is a fast-growing
start-up that specializes in recycling ink and toner cartridges. The
company provides products for all of the major manufacturers of inkjet
printers, including inkjet cartridges and laser toners. The company has a
strong environmental orientation and has chosen to focus on providing
recycled products, thus saving the earth from further environmental harm
caused by discarded inkjet cartridges and used ink. More information is
available at http://www.greenprojectinc.com or http://www.inkfordummies.com.
About For Dummies®
nearly 20 years and with more than 200 million copies printed, For
Dummies is the world’s bestselling reference series, well known for
enriching people’s lives by making knowledge accessible in a fun and
easy way. Loyal customers around the globe agree that For Dummies is
“more than a publishing phenomenon … [it is] a sign of the times,”
[The New York Times]. The books span every section of the bookstore,
covering topics from health to history, music to math, sports to
self-help, technology to travel and more. The For Dummies brand presence
is further expanded with the addition of eBooks, a corporate custom
publishing program, a robust consumer website and a licensed product
line that includes consumer electronics, culinary, crafts, video,
software, musical instrument packs, home improvement, automotive, game
and more. For more information, visit Dummies.com. For Dummies is a
branded imprint of Wiley.
Founded in 1807, John
Wiley & Sons, Inc. has been a valued source of information and
understanding for more than 200 years, helping people around the world
meet their needs and fulfill their aspirations. Wiley and its acquired
companies have published the works of more than 400 Nobel laureates in
all categories: Literature, Economics, Physiology or Medicine, Physics,
Chemistry, and Peace.
Our core businesses publish scientific,
technical, medical, and scholarly journals, encyclopedias, books, and
online products and services; professional/trade books, subscription
products, training materials, and online applications and Web sites; and
educational materials for undergraduate and graduate students and
lifelong learners. Wiley’s global headquarters are located in Hoboken,
New Jersey, with operations in the U.S., Europe, Asia, Canada, and
Australia. The Company’s Web site can be accessed at http://www.wiley.com. The
Company is listed on the New York Stock Exchange under the symbols JWa