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 user 2011-01-10 at 8:32:11 am Views: 80
  • #24004


    Green Project and Wiley Announce Licensing Agreement
    Heights, CA  January 2011 Fast-growing Green Project, an innovative and
    environmentally dedicated supplier of refurbished ink and toner
    cartridges, today announced a licensing agreement with brand icon John
    Wiley & Sons, Inc. Green Project, with support from Wiley, will
    launch its line of Inkjet and Toner Cartridges For Dummies at the 2011
    International Consumer Electronics Show (CES) on Jan. 6, 2011. For
    Dummies® is a branded imprint of Wiley.

    The new product line,
    available for use with all major inkjet printers, is designed to provide
    consumers with high-quality, cost-effective and environmentally
    conscious inkjet and toner cartridges. The products will be underscored
    by the familiar, trusted and easy-to-understand For Dummies brand
    offering, which includes memorable yellow and black packaging and the
    whimsical Dummies Man icon.

    “Every year, millions of cartridges
    are dumped into our landfills and serve as major hazards to the
    environment,” said Joseph Wu, president of Green Project. “Together with
    Wiley, Green Project hopes to educate consumers, leveraging the power
    and recognition of the For Dummies brand, on the benefits of
    remanufactured cartridges, which make replacing ink cartridges easy,
    affordable and environmentally friendly.”

    Green Project
    specializes in providing affordable, high-quality, recycled inkjet and
    toner cartridges. Paired with the For Dummies brand, Green Project will
    offer customers practical, how-to support and greater knowledge of the
    environmental benefits of the refurbished products. Green Project’s new
    offering will enable buyers to make eco-friendly selections backed by
    the ease and credibility of the nationally recognized For Dummies

    “The For Dummies brand has been publishing books on
    green environmental topics for years, as part of our commitment to
    enrich people’s lives by making knowledge accessible. Wiley is therefore
    pleased to work with Green Project on this remanufacturing program for
    ink and toner cartridges,” said Marc J. Mikulich, VP Brand Management
    & International Rights at Wiley.

    Inkjet and Laser Toner
    Cartridges For Dummies are compatible with Canon, Dell, Brother, Lexmark
    and Hewlett Packard printers. The product line is expected to appear in
    national retail outlets in the first to second quarter of 2011.

    new For Dummies ink and toner products will debut Thursday, Jan. 6, at
    the 2011 International Consumer Electronics Show in the South Hall Upper
    Level and Connector #37002. For pricing and availability, interested
    buyers can contact Green Project at 626-961-2688 or

    About Green Project, Inc.
    in Hacienda Heights, Calif., Green Project Inc. is a fast-growing
    start-up that specializes in recycling ink and toner cartridges. The
    company provides products for all of the major manufacturers of inkjet
    printers, including inkjet cartridges and laser toners. The company has a
    strong environmental orientation and has chosen to focus on providing
    recycled products, thus saving the earth from further environmental harm
    caused by discarded inkjet cartridges and used ink. More information is
    available at http://www.greenprojectinc.com or http://www.inkfordummies.com.

    About For Dummies®
    nearly 20 years and with more than 200 million copies printed, For
    Dummies is the world’s bestselling reference series, well known for
    enriching people’s lives by making knowledge accessible in a fun and
    easy way. Loyal customers around the globe agree that For Dummies is
    “more than a publishing phenomenon … [it is] a sign of the times,”
    [The New York Times]. The books span every section of the bookstore,
    covering topics from health to history, music to math, sports to
    self-help, technology to travel and more. The For Dummies brand presence
    is further expanded with the addition of eBooks, a corporate custom
    publishing program, a robust consumer website and a licensed product
    line that includes consumer electronics, culinary, crafts, video,
    software, musical instrument packs, home improvement, automotive, game
    and more. For more information, visit Dummies.com. For Dummies is a
    branded imprint of Wiley.

    About Wiley
    Founded in 1807, John
    Wiley & Sons, Inc. has been a valued source of information and
    understanding for more than 200 years, helping people around the world
    meet their needs and fulfill their aspirations. Wiley and its acquired
    companies have published the works of more than 400 Nobel laureates in
    all categories: Literature, Economics, Physiology or Medicine, Physics,
    Chemistry, and Peace.

    Our core businesses publish scientific,
    technical, medical, and scholarly journals, encyclopedias, books, and
    online products and services; professional/trade books, subscription
    products, training materials, and online applications and Web sites; and
    educational materials for undergraduate and graduate students and
    lifelong learners. Wiley’s global headquarters are located in Hoboken,
    New Jersey, with operations in the U.S., Europe, Asia, Canada, and
    Australia. The Company’s Web site can be accessed at http://www.wiley.com. The
    Company is listed on the New York Stock Exchange under the symbols JWa
    and JWb