*NEWS*HP’S 300M. CONSUMER PRODUCT PUSH !

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*NEWS*HP’S 300M. CONSUMER PRODUCT PUSH !

 user 2003-08-12 at 10:49:00 am Views: 361
  • #3721
    HP: a $300 Million Consumer Product Push
    For Hewlett-Packard Co., one “Big Bang” apparently wasn’t enough. Now, the computer maker wants consumers to “Enjoy More.”

    The computer and printer maker on Monday unveiled a slew of new, digital gizmos — 158 in all — on which it will spend $300 million in a fall marketing campaign aimed at boosting consumer sales during the back-to-school period and following on last year’s successful “Big Bang” fall promotion.

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