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 user 2005-02-06 at 10:43:00 am Views: 92
  • #10082

    TVS-E Targets Rs 400-Cr Laser Toner

    TVS Electronics Limited has Announced its foray into the laser toner market
    with the introduction of recycled laser toners in India.

    Through this launch,the company plans to expand its supplies portfolio and
    gain a strong foothold in the office supplies segment. It aims at capturing a
    3-5 percent share in the Rs 400-crore laser toner market by the end of 2005.
    According to S. Narendran, GM-marketing, “At present, customers have two
    options: either to go for expensive originals or opt for the cheaper, but lower
    quality refills. So they tend to make a trade-off between quality and price. Our
    recycled toners will provide a value-for-money alternative to customers who’re
    looking for a high quality product at a low acquisition cost.”

    All the defective components of recycled toners are checked and replaced
    either with new or recycled spares. The recycled toners are also subject to the
    same stringent quality tests like those of OEMs to perform at par with new
    toners, the company said. Currently, the new recycled toners from TVS-E are
    compatible with HP laser printers and are priced 15-30 percent less than the
    original HP toners.

    The laser toners would be launched across the country with the focus on
    Delhi,Mumbai,Chennai,Bangalore, Kolkata and Hyderabad.The launch follows
    positive responses to a TVS-E supplies division in the above cities and a
    10-member call center to educate customers and generate leads for laser toners