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 user 2005-02-08 at 10:26:00 am Views: 89
  • #10120
    Xerox Expands Offerings in Three Office
    Product Segments
     2005, Lyra Research, Inc.

    Xerox was
    busy in 2004, introducing a host of new office products spanning multiple
    product categories, including network color and monochrome laser printers, color
    and monochrome MFPs and digital copiers, and software solutions. Xerox saw
    significant sales growth in North America, Europe, and developing areas as a
    result of these new products, according to Rob Stewart, vice president of
    worldwide marketing for Xerox’s Office Group, who said that the firm will carry
    this momentum into the new year with “a quick start to 2005.” Xerox followed up
    on this promise with its January 10 announcement of the 165/175 series of
    high-performance copier/MFPs, the entry-level FaxCentre F110, and the Phaser
    EX7750, a professional high-end color solution.

    The 165/175 series are
    new additions to Xerox’s digital copier/MFP line. With print speeds of 65 ppm
    and 75 ppm respectively, the 165- and 175-series machines match the print speeds
    of the firm’s CopyCentre C65/75 and WorkCentre Pro 65/75. However, Kathleen
    Salimbene, product marketing manager for monochrome MFPs for Xerox’s Office
    Group, says that the new products are designed for the education, large-office,
    and light production environments whereas the existing 65 and 75 ppm machines
    are geared toward the print-for-pay and CRD environments. “We have decided to
    introduce a new product to fit that target market. The existing product fits the
    other market fine,” explains Salimbene, adding, “If it’s not broken, don’t fix

    Specifically, Salimbene says that Xerox’s goal was to develop “a new
    product that is more cost-effective for the education and general office
    environments and includes those features they have been asking for.” To that
    end, the new 65 and 75 ppm machines feature walk-up faxing, hole punching, and a
    10 percent lower cost per page. Based on the same platform as the WorkCentre Pro
    55, the new products also feature a footprint that is 13 inches smaller than the
    firm’s existing 65 and 75 ppm products. The average monthly duty cycle of the
    new series starts at 30,000 pages for the 65 ppm models and 45,000 pages for the
    75 ppm models, and the 165 and 175 series can support monthly print volumes of
    250,000 and 300,000 pages, respectively. Salimbene asserts that this is
    attractive to the education community where print volumes can reach 200,000
    pages per month during peak printing times for test results and report