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 user 2005-02-10 at 10:06:00 am Views: 109
  • #10168

    Canon India Launches New
    Series of Inkjet Printers

    CHENNAI,FEB 05-Canon India Pvt Ltd launched a new series of inkjet printers
    Thursday under the`Pixma’ sub-brand,aiming to increase its market share in
    India to 30 per cent by 2007 from the existing 25 per cent.

    The launch, which marks the unveiling of nine new products,
    will see a transformation of inkjet printers as a PC-linked product into the
    photo-space, Alok Bharadwaj, director and general manager (consumer imaging
    & information division), Canon India, said.

    The new series for inkjet printers allows home-printing (e-mail
    printing, PC printing and camera photo-printing) and personal printing (printing
    photos from cellphones and printing while on the move), he said. Inkjet
    printers, which earlier depended on the growth of personal computers (PCs) for
    sales, can piggyback on the higher penetration of digital cameras and
    camera-phones in India for sales growth, Bharadwaj said.

    The new products will also allow printing on both the sides of
    the paper, bringing down the cost for users, he said.

    “Pixma represents our futuristic endeavours in the evolution of
    photo-printing. It is a state-of-the-art synthesis of high quality and great
    speed,” he said.

    Priced in the range of Rs
    3,995 (US$87) to Rs 27,995 (US$615), the new range has been positioned as a
    life-style product for households.

    India, a wholly-owned subsidiary of Canon Singapore Pte, is second to HP (50 per
    cent) in market share for inkjet printers in India.