HP DECLARES INKJET PRINTER PRICE WAR

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HP DECLARES INKJET PRINTER PRICE WAR

 user 2005-03-08 at 10:51:00 am Views: 60
  • #10730

    HP declares inkjet printer price war

    MARCH 2005

    Whether you loved her or loathed her, there’s going to be at least one
    undeniable benefit out of
    Carly Fiorina’s ouster as CEO of
    HP
    : the company is declaring a price war over inkjet printers.Apparently
    Carly was reluctant to cut prices on printers because she thought it would hurt
    profit margins too much, but now that she’s gone, whoever is in charge now is
    supposedly going to go after Lexmark and Dell with a vengeance. So how low are
    they gonna go? It’s not clear yet, but if we’re lucky,they’ll slash prices
    where it really counts:
    on all that grossly overpriced printer ink.