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 user 2005-04-30 at 10:34:00 am Views: 64
  • #9318

    Mobile Imaging Study Shows Camera Phones Growth

    Comprehensive research being done into camera phone growth
    April ,2005…Camera phones are entering a stage of rapid
    growth, and they will soon become the most common image capture device in the
    world. Over 175 million camera phones were shipped in 2004. By the end of the
    decade, the global population of camera phones is expected to surpass 1 billion
    – more than double the number of digital still cameras. To further explore this
    dynamic market,
    is conducting
    a comprehensive research study entitled Worldwide Mobile Imaging: Stimulating
    Demand and Usage.

    “Although handset shipments are booming, consumers are not using their camera
    phones to their fullest extent,” commented Jeff Hayes “Our research shows that the number of photos taken,
    shared, and printed on camera phones is relatively low in relation to digital
    still cameras, resulting in a significant unrealized revenue opportunity for the
    mobile imaging industry.”

    A study will assist mobile imaging technology vendors,
    wireless service providers,and retail photofinishers in expanding the market
    for camera phones and related imaging services. Study participants will gain a
    global perspective that is based on insights concerning the experiences and
    differences in four major geographic markets, namely China, Japan, Western
    Europe, and North America.

    The research will answer the following key questions:
    –What values
    and benefits do consumers derive from their camera phones?

    –How is usage changing over time?

    –What are the differences in mobile imaging use and consumer behavior by key
    geographic markets?

    –What do consumers view as the primary limitations and sources of
    frustration with their camera phones and related services?

    –What are the relationships between camera phone photo capturing, viewing,
    sharing, archiving, and printing activities?

    –How important is viewing vs. sharing vs. printing?

    –How does the mobile imaging market segment by key demographic and
    behavioral characteristics?

    –How do consumers prefer to view, manage, share, and print their camera
    phone pictures?

    –In the eyes of customers, how important is easy retail photo printing from
    their camera phones? What methods do they prefer?

    –What product features and services will increase camera phone photo

    –What are the key features and service thresholds for making the camera
    phone a consumer’s primary camera?

    –What are the risks and opportunities for mobile imaging under different
    product design, use case, and business models? How will ARPU (Average Revenue
    Per User) change?

    –What technology investments and alliances must vendors make to maximize
    their revenue opportunities?

    Research for the study will include over 2,000 interviews with technology
    vendors, end-users, and photo service providers across a variety of market
    segments. The study will identify market segments, critical success factors,
    customer requirements, usage patterns, purchase plans, and other items that will
    drive vendors’ product, service, marketing, and sales activities