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 user 2005-05-15 at 10:53:00 am Views: 79
  • #9731
    Staples invades Dell ink

    Dell Inc.’s business
    model is going head to head with Staples Inc.’s new motto.

    The office supply store, which
    touts the line “that was easy,” plans to announce today that it is selling ink
    for Dell printers. As with the rest of its products, Dell only sells ink refills
    directly to customers.

    That creates an opportunity for
    Staples, Senior Vice President Peter Scala said. “We’ve had an increasingly
    large amount of customers asking do we sell Dell ink, and we felt we had to

    Although there are several Web
    sites that sell Dell-compatible ink, Staples will have it in stores.

    “We’re just trying to make it
    easier for customers,” Scala said.

    Dell executives recommend that
    customers use genuine Dell ink and toner, a company spokeswoman said. That way,
    they get the highest “quality and customer experience.”

    Ink has become a major source
    of revenue for printer makers. They have come to rely on ink sales as the price
    of printers has dropped.

    Staples has done well offering
    remanufactured, refilled cartridges for a variety of brand-name printers,
    including those sold by Hewlett-Packard, Epson and Canon, Scala said. The
    retailer gathers the cartridges through recycling programs that reward customers
    with paper, donations to schools or discounts.

    The refilled cartridges, which
    sell for 10 percent to 20 percent less than name brands, are thoroughly tested
    and come guaranteed, Scala said. Although the generic inks might cut into
    brand-name sales, the print makers haven’t objected, he said.