InkJetSuperstore Selects Vocus Marketing To Boost Online Visibility

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InkJetSuperstore Selects Vocus Marketing To Boost Online Visibility

 user 2014-04-29 at 10:50:01 am Views: 294
  • #32008
    InkJetSuperstore Selects Vocus Marketing To Boost Online Visibility
    InkJetSuperstore Selects Vocus Marketing Suite to Increase Sales and Boost Online Visibility

     Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and public relations software, today announced InkjetSuperstore has selected the Vocus Marketing Suite with consulting services to increase its online sales and visibility among customers and prospects. For 14 years, InkjetSuperstore has provided consumers with a vast variety of printing supplies at a competitive price online. To continue positioning itself as a leader in its industry, InkjetSuperstore will use Vocus to reach its marketing goals.

    We chose Vocus because there is no other product so complete in the market that caters to all the marketing needs of an online retail company, said InkjetSuperstore Content Manager Karla Arostegui. The Vocus Marketing Suite goes beyond the traditional bottom-of-the-funnel focused tools with very robust features to attract customers prior to even having their email addresses. We plan to take advantage of Vocus premiere press release distribution offerings real time social media monitoring and influencer engagement tools.

    Its great to have everything in one platform without having to constantly log in to different services at the same time, Arostegui continued. With all these new tools in the Marketing Suite, we expect to increase our online visibility and sales margins in 2014. As longtime PRWeb customers who have used the press release distribution platform to achieve incredible results, were looking forward to using this robust marketing suite to achieve our goals.

    The Vocus Marketing Suites Campaign Management tool allows InkjetSuperstore to integrate its complex, multi-channel marketing including email, press release distribution, and social media outreach into one central point of integration with impact reports to assess the effectiveness of each channel in real time.

    Its marketing team will also have access to the Buying Signals and Recommendation Engine features, allowing them to identify and engage with new customers and brand advocates. The Recommendation Engine filters and suggests relevant content and conversations to help InkjetSuperstore turn conversations into sales.

    The News Releases functionality allows InkjetSuperstore to position its news in front of its target audience. Vocus news releases feed to major search engines like Google, Yahoo! and Bing and top tier media outlets using the number one news release service for traffic and search.

    About Inkjet (IJSS, Inc.) has been continuously engaged in business since November of 2000. It is a reseller of printer consumable products with its two warehouses in California and Tennessee. Its services are to provide printing supplies and accessories at discount prices, while offering the best shopping experience possible.

    IJSS, Inc. carries ink and toner cartridges of most major printer brands and other accessories, including printer ribbons, drum units, Rollers, fuser/maintenance kits, MICR toner cartridges, photo paper, cables, media/data tapes/disks.

    About Vocus
    Vocus (NASDAQ: VOCS) provides leading cloud-based marketing and public relations software that enables companies to acquire and retain customers. The company offers products and services to help clients attract and engage prospects, nurture and convert customers, and measure and improve marketing effectiveness. More than 16,000 annual subscription customers across a wide variety of industries use Vocus software. The company is headquartered in Beltsville, MD with offices in North America, Europe and Asia. For more information, visit or call (800) 345-5572.