Worldwide Oem Printer Sales Down In Second Quarter of 2014

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Worldwide Oem Printer Sales Down In Second Quarter of 2014

 user admin 2014-08-26 at 12:01:29 pm Views: 216
  • #40601

    Worldwide Oem Printer Sales Down In Second Quarter of 2014 
    FRAMINGHAM, Mass. — The worldwide hardcopy peripherals (HCP) market declined for the first time in the past three quarters to 25.5 million units shipped in the second quarter of 2014 (2Q14) resulting in a -2.3% year-over-year decrease, according to the International Data Corporation (IDC) Worldwide Quarterly Hardcopy Peripherals Tracker.

    Some notable market developments in this quarter include:

        Two of the biggest regions in terms of HCP shipments, Asia/Pacific (excluding Japan)(APeJ) and Western Europe, showed positive year-over-year gains, 0.4% and 5.0%, respectively. Growth in APeJ was driven by China, which represents nearly half of the region's shipments. This was also the fifth consecutive quarter of year-over-year growth for the region.
        Three of the top 5 vendors (Epson, Samsung, and Brother) enjoyed positive year-over-year growth. Both Epson's and Brother's growth were driven largely by gains in APeJ. Samsung overtook HP as the laser market leader in Western Europe. Samsung is very strong in the low-end, and tends to market its products on price. It also has strong operations in Germany and Italy where it performs particularly well. In addition, distributors and dealers tend to trade HP and Samsung off with each other and sales fluctuate as a result.

    An interactive graphic showing worldwide market share (based on unit shipments) for the top 5 hardcopy peripheral vendors over the previous five quarters is available here. The chart is intended for public use in online news articles and social media. Instructions on how to embed this graphic can be found by viewing this press release on

    "While the overall hardcopy market is mature and we often point to emerging markets as the growth areas, it is important to note that there are still areas of growth and opportunity in more mature markets. Vendors should keep in mind that while pursuing growth in new geographies they need to defend their positions in high-value segments of mature regions, such as color laser multifunction printers (MFP) and the A4 monochrome laser midmarket," said Phuong Hang, Program Director, Worldwide Hardcopy Peripheral Trackers.

    Key Worldwide Hardcopy Market Trends in 2Q14

    Inkjet still makes up the majority of the market (59.7%), but the best market growth is in laser. Color laser grew 10.3% to close to 2 million units in 2Q14.

    Inkjet vs. Laser, Unit Shipments and Year-over-Year Growth, 2Q13 vs. 2Q14
         2Q14 Year-over-Year
    Inkjet                             15,087,648                             -6.7%                             14,542,581                             -3.6%
    Laser                             9,895,486                             4.5%                             9,827,345                             -0.7%

    Single function to Multifunction: The single function printer market declined by -7.7% year over year in the second quarter of 2014, while MFP shipments experienced flat growth. However, MFPs enjoyed strong growth in all color laser speed ranges, especially in 1-10 page per minute (ppm) (31.5%).

    Printer vs. MFP, Unit Shipments and Year-over-Year Growth, 2Q13 vs. 2Q14

    2Q14 Year-over-Year Growth
    MFP Inkjet                       12,841,008                       -4.6%                       12,572,767                       -2.1%
    MFP Laser                       4,875,611                       7.0%                       5,099,043                       4.6%
    MFP Total                       17,716,619                       -1.7%                       17,671,810                       -0.3%

    Printer Inkjet                       2,246,640                       -16.9%                       1,969,814                       -12.3%
    Printer Laser                       5,003,577                       2.5%                       4,719,716                       -5.7%
    Printer Total                       7,250,217                       -4.4%                       6,689,530                       -7.7%

    Monochrome to color: Color increased its overall market share to 19% compared to a year ago while monochrome printers lost two points of share, dropping to 81% of the overall market in 2Q14. Year-over-year growth for color was 10.3% while mono laser was -3.0%. The strongest color speed segment was the 45-69 ppm (17.5%), where Ricoh did particularly well with the MP C4503 model family.

    The move to faster speed segments accelerates in Q2: The 45-69 ppm monochrome laser MFP segment exhibited the strongest year-over-year growth in 2Q14 at 15.7%, followed by 31-44 ppm (7.8%). The 31-44 ppm segment's strong growth was fueled by HP's LaserJet Pro 400 series. In the color market, the 21-30 ppm MFP segment did well at 12.9% year-over-year growth, followed by 45-69 ppm at 8.3% and 70-90 ppm at 4.5%.

    The A3/A4 battle in the mid-speed market segments continues. A4 MFP devices gained penetration in the 31-69 ppm monochrome segment with 77.2% share of the total monochrome A4/A3 MFP market in the same speed segment. The 13.6% year-over-year growth of the A4 31-69ppm MFP monochrome laser segment was driven by strong results in the both A4 31-44ppm (10.6% growth) and A4 45-69ppm MFP segment (35.3% growth) with notable contributions from HP (21.4%), Lexmark (16.8%), and Kyocera Document Solutions (13.5%).

    Mono Laser MFP 31-69 ppm, Unit Shipments and Year-over-Year Growth, 2Q13 vs. 2Q14
    A3                       149,412                       -1.9%                       25.7%                       145,470                       -2.6%                       22.8%
    A4                       432,989                       57.4%                       74.3%                       492,055                       13.6%                       77.2%
    Total                       582,401                       36.2%                       100%                       637,525                       9.5%                       100%

        IDC tracks A2-A4 devices in the Quarterly Hardcopy Peripherals
        Hardcopy Peripherals include single-function printers, multifunctional systems (MFPs), and single-function digital copiers (SF DC). Data for all vendors are reported for calendar periods.

    About IDC Trackers

    IDC Tracker products provide accurate and timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe. Using proprietary tools and research processes, IDC's Trackers are updated on a semiannual, quarterly, and monthly basis. Tracker results are delivered to clients in user-friendly excel deliverables and on-line query tools. The IDC Tracker Charts app allows users to view data charts from the most recent IDC Tracker products on their iPhone and iPad.

    About IDC

    International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community to make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. In 2014, IDC celebrates its 50th anniversary of providing strategic insights to help clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting