Epson Is Intensifying Its Focus On Ink.

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Epson Is Intensifying Its Focus On Ink.

 news 2017-10-31 at 12:01:04 pm Views: 142
  • #49382

    Epson Is Intensifying Its Focus On Ink. 
    In the battle for market share, Epson continues to focus on ink. In addition to a new delivery service, the manufacturer is investing millions in plants and new technologies to establish ink, especially in the business segment.

    Image result for Epson  Ready Ink

    Two years after HP introduced instant ink delivery for ink cartridges, Epson's "Ready Ink" is a similar model, helping it battle for market share in the ink segment. However, Epson's new delivery service is different in two important ways from the HP offering. While Instant Ink relies on a subscription model and is primarily aimed directly at the end customer, Epson's service primarily addresses retailers. Each retailer and retailer can tailor the offerings individually to offer their customers a flexible service. According to Epson, for example, special offers, add-on purchase options and various notification options are possible. The system is already established in the B2B environment in numerous MPS models. Equivalent solutions,

    The end user subscribes with his dealer and not with Epson. Then, the Ready Ink system constantly monitors ink usage and can predict when a new cartridge is likely to be needed. The customer's dealer will be notified when new cartridges need to be shipped. "For customers, it is often frustrating when suddenly the printer cartridge is empty," explains Jörn von Ahlen, marketing director at Epson Germany. Ready Ink offers retail partners and their customers the perfect solution. For Epson itself, of course, the main focus should be on ensuring the sale of original supplies for their own printers with the new delivery service.
    Image result for Epson  Ready Ink

    COMMITMENT TO INK TECHNOLOGY
    At the same time, the manufacturer is sticking to its commitment to ink technology and wants to advance it with millions of investments. To date, the manufacturer has already invested 400 million euros in new production facilities in its home market of Japan and around the world, with another 185 million to be added over the next three years for the development of »PrecisionCore« print head technology. At the same time, Epson intends to continue to gain market share with the new Workforce Enterprise printing systems, which can print at up to 100 IPM (images per minute) thanks to the new printheads, according to the manufacturer. »The focus of investment and our commitment to research and development are clearly focused on inkjet technology, as they have often proven their competitiveness and their potential as printing technology. It has undergone significant development in recent years and has not lost relevance since its invention some 70 years ago, "explains Michael Rabbe, Head of Sales Business Products at Epson Germany.

    Currently, the total market volume in EMEA for business printers of IDC is estimated at around 38 billion euros. According to market researchers, the market for business inkjets is expected to grow by more than ten percent annually by 2020. "Companies using ink as a printing technology produce up to 99 percent less waste, consume up to 96 percent less electricity, and require up to 98 percent less maintenance and user intervention," says Rabbe. New developments in inkjet technology are aimed directly at today's business needs. "As a result, we see a shift away from laser printers to inkjet printers in the business printer market."
    http://www.crn.de/drucker-displays/artikel-115094.html

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