Canon Realigns Affiliate Program, Launches Europe-Wide Restructure.

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Canon Realigns Affiliate Program, Launches Europe-Wide Restructure.

 news 2018-07-03 at 11:22:18 am Views: 186
  • #50370

    Canon Realigns Affiliate Program, Launches Europe-Wide Restructure.
    Canon introduces a new affiliate program on July 1st. The program, based on direct feedback from Canon partners, is designed to help them generate growth opportunities and enter new markets.
    (Google Translated)

    The multi-stage program, which the manufacturer presented in mid-June as part of this year's Partner Convention, is designed to give traders the necessary resources for a successful business. The reorientation of the partner program follows the holistic, indirect distribution structure introduced at the beginning of the year across the entire B2B product portfolio for all Canon partners. The aim is to increase efficiency through simplified structures and to use and establish synergies from different product areas, says Krefeld.
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    The program is divided into the three levels gold, silver and partner level, in which the partners can qualify by achieving qualitative and quantitative criteria in different B2B business fields in seven different competences. With strong engagement, continuous annual growth, and extensive expertise in at least two gold competencies, partners can also qualify for Platinum and CBC Independent status. In return, Canon gives certified partners access to many benefits and tools to gain market share.

    "The partner program contributes to mutual success in a rapidly changing market situation. With our extensive B2B product portfolio that includes not only printers, multifunction devices or scanners, but also a wide range of solutions for input, output, workflow and document management, Canon is the ideal partner for digitization, "says Hajo Soldan. Director of the B2B Partner Channel at Canon. "With us, the customer receives holistic solutions from a single source. I look forward to constructive cooperation with our partners. "

    In addition to the new partner program, the Japanese manufacturer has presented numerous other innovations. In the future, area managers will be replaced by so-called Business Development Managers, who will act as central contact for all matters relating to the B2B business at Canon partners, even with multiple product certification by Canon Partners. Regardless, access to product specialists should continue to be the foundation of partnership and development.

    Additional support is provided by a special recruiting, trainee and training program developed by Canon that provides coaching and training to help partners acquire new sales representatives. An important component is also the 360-degree sales view on all B2B product areas, which evaluates the partner with its sales through all authorized sources of Canon Germany – including the reference to the authorized distribution.

    You will also find a detailed article on the Europe-wide realignment and the concrete changes in this country in the July issue of BusinessPartner PBS.

    Here you can find more information about the Canon Partner Program .  

    Contact: ;

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