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http://rechargermag.com/mcv/read/breakingnews/
Dell Expands in Australia
May 2008Dell announced plans to sell a range of its award-winning products in Officeworks’ 104 stores across Australia.
Dell
will apply aspects of its “direct” business model in Officeworks’
stores. Shoppers will be able to try Dell’s products before making
their purchase. They will have the option of configuring and ordering a
custom product online that meets their exact specifications, or buying
a Dell laptop or desktop with standard configurations in the store.
Products available in the stores include the award-winning XPS M1330
laptop, the Inspiron line of laptops and desktops, and selected
printers, ink and flat-panel displays. Officeworks consultants are
trained to assist with selection of product and completing either
purchasing process.“Today’s announcement gives customers the option to
call, click or visit and have access to Dell’s award-winning products
in Australia,” Said Evan Williams, general manager Consumer Sales and
Marketing South Asia Dell Inc. “While we continue to see growth in our
online business in Australia, we recognize some people want to touch
and feel our products, first. Our partnership with Officeworks will
enable them to do this before buying a computer that meets their
specifications.”David Oakley, general manager Marketing and
Merchandising for Officeworks said, “Dell’s selection of Officeworks as
a major retail partner in Australia shows we are building on our strong
position as a destination for IT solutions. The addition of Dell’s
products reinforces our commitment to deliver customers the widest
range of products at the lowest prices. Our stores will not only stock
10 Dell computers not available elsewhere in Australia, but will also
have the capability to order tailored solutions for customers within
the store.”The partnership with Officeworks is Dell’s latest
retail distribution agreement aimed at reaching more customers
worldwide. Dell products will soon be available in more than 12,000
stores and online around the world. Dell has announced relationships
with Croma stores in India; Best Buy in the United States and Canada;
Carrefour in Europe; Staples in the U.S. and Canada; Courts in
Singapore; Bic Camera in Japan; Carphone Warehouse, Tesco and DSGi in
the United Kingdom; Wal-Mart in the U.S., Canada, Brazil, Mexico and
Argentina; and Gome, Suning, Hontu and several PC chain retailers in
China.Dell Australia will continue to operate its 13 kiosks located in
shopping malls in New South Wales, Queensland and Victoria.
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