Samsung Outlines Succession Plan For Hp Takeover Of Printer Business

Samsung Outlines Succession Plan For Hp Takeover Of Printer Business
Samsung has confirmed details to customers of the ongoing sale of its printing business unit to HP Inc, with the deal set to go through in the second half of 2017.
By Domenic Donatantonio.

Samsung and HP Inc In September, HP announced that it will acquire Samsung’s printer business in a $1.05 billion deal. 

Samsung revealed that while its Printing Solutions isn’t yet a part of HP, it has now created a spin-off company that comprises all its printing assets, as well as its staff, patents and research facilities. Once all parties have obtained regulatory permissions, this company will be sold in its entirety to HP in the second half of next year.

Samsung and HP will effectively operate as competitors for the remainder of this year and until the second half of 2017, after which the two firms will become two brands within the single corporation of HP. Customer service, meanwhile, will be continued for all printing products previously sold under the Samsung brand, even after the divesture has been formalised.

All of Samsung’s existing products will continue to be sold under its brand name until the second half of 2019. In the case of supplies and parts such as toner, Samsung will keep on providing these for a further five years following the closure of the deal. After this point, however, all printing products and services created will be sold under the HP brand.

All discounts and programmes previously agreed between Samsung and its customers will be honoured by HP, and these will remain in effect through to all previously agreed end dates. These include product warranties, service parts supply deals and arrangements regarding consumables.

HP said the rationale behind the acquisition was to disrupt the $55 billion copier industry by combining Samsung’s A3 multifunction printer (MFP) technology with HP’s own PageWide inkjet devices.

In other news, Samsung has won a lawsuit against two non-genuine printer cartridge resellers – Digital Revolution and Maxperian – at the District Court of The Hague in the Netherlands.

The resellers were found to have infringed a number of Samsung Electronics’ patents relating to the manufacturer’s toner cartridges. The two defendants have been ordered to stop selling the non-genuine cartridges, not only in the Netherlands, but also throughout Europe for the designs.

In addition the defendants have been suspended from creating comparative advertisements that refer to Samsung’s genuine cartridge goods. They were also required to post official announcements on their websites regarding the infringement incident.

The defendants were ordered to pay damages to Samsung Electronics, as well as a full compensation of Samsung’s legal expenses.
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