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The What’s Happenin’ Report Industry Analysts, Inc.
February 2012 
Featured Article
Xerox Launches Cloud Services to Manage Mobile Devices
Do You Want to Sell Workflow Apps to Your Customers?
(New Link, Check it out)
Did you know…10,000+
The number of industry subscribers this newsletter reaches twice each week
1974
The year Industry Analysts, Inc. began serving the office equipment industry
17,000+
Average number of visitors our website receives each month125+
The number of countries in which this newsletter is read90,000+
Average number of page views on our website each month485,000+
Average number of hits our website receives each month
The ulitimate app for the copier/MFP/printer sales force
(New Link, Check it out)
Copier MFP LinkedIn Group Passes 2,000 Members 
…This Group Currently Has
2,772Members…We’ve created a LinkedIn group called Copiers, Printers & MFPs. Please feel free to join. We welcome any relevant conversations and will do our best to moderate and keep spam, recruiters and ads from watering things down.
Quick Links…Copier Dealer Channel Study
The 475 page report contains critical information broken down by brand, by dealer size and more.Topics include hardware, service, supply margins, dealers using OEM and non-OEM parts/supplies, sales rep productivity and compensation levels, placements by speed category and much more.
Click this link to learn more about this report and to access the Table of Contents.
Dealer A3 Hardware
Margins ReportWe contacted over 100 copier dealers and asked them about hardware margins for A3 copiers. This 9 page report contains hardware margins comparing 2008, 2009 and 2010 figures.Brands Included- Canon
- Konica Minolta
- Kyocera Mita
- Ricoh Family
- Sharp
- Toshiba
Price: $29.99Sincerely,
Andy Slawetsky
President
Industry Analysts, Inc
Thank you very much for reading our newsletter. We hope you find it helpful and full of valuable information. Please feel free to contact us with industry questions.We Need Partners in Other Markets
If you are outside the US and have good relationships with local copier/printer dealers, resellers and concessionaires, we have a great opportunity for you. IA, Inc. is looking for companies to resell our products in other markets, especially Latin America, Africa, and Asia.
Dealer A3 Service Margins ReportWe contacted over 100 copier dealers and asked them about service margins for A3 hardware. This 13 page report contains hardware margins for color and black & white copiers, comparing 2008, 2009 and 2010 figures.Brands Included- Canon
- Konica Minolta
- Kyocera Mita
- Ricoh Family
- Sharp
- Toshiba
Price: $29.99Greetings! Thanks for reading our newsletter. We hope you find it informative and interesting. Please feel free to contact us directly with any comments, ideas or if you’d like to contribute to our column.
Available Reports-Dealer Service Manager Survey; Color Devices
-Dealer Service Manager Survey; Monochrome Devices
-Black & White MFP Customer Survey
-Sales Rep Performance & Comp
-Color MFP Customer Study-Black & Color MFP Discount Levels
-A3 Service Margins
-A3 Supply Margins
A3/A4 Sales Training Seminar
We help demystify the A3 VS A4 sales process and help your team understand how to educate their customers on the benefits and limitations of A3 and A4 products.Help your reps learn how to inform customers of the pitfalls of buying cheap A4 through alternative channels.
Conducted at your dealership by an industry expert with nearly 20 years experience in the office equipment industry.
Specification, Side-by-Side Comparisons, Test Reports, Solutions
Detailed SpecificationsFinally, an alternative to BLIThe only competitive research service that
includes a customer helpline
It’s like having your own personal assistant!Special Pricing for 2012The best service for your money, guaranteed*DataMaster earns zero revenue from the sale of licenses associated with product ratings certificates or awardsDealer Training Programs
Click image to download detailsCompanies Worth Learning About
Off Lease Copiers
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