CANON RAISES 27,000EUROS FOR BRITISH RED CROSS

[Anonymous]

Canon Raises £27,000 for British Red Cross
Canon
PowerShot A460Canon has raised £27,205 for the British Red Cross from
sales of the red Canon PowerShot A460 digital camera in selected Tesco
stores. Selling over 5000 units, Canon donated £5 from the sale of each
camera. The money raised will be spent on essential British Red Cross
services in local communities in the UK.
Canon raises over £27,000 for British Red Cross through sales of red digital camera in Tesco

For every red Canon Digital PowerShot A460 sold in Tesco stores, Canon donated £5 to the British Red Cross

Canon
announced today (4 April) that it has raised £27,205 for the British
Red Cross from sales of the red Canon PowerShot A460 digital camera in
selected Tesco stores. Selling over 5000 units, Canon donated £5 from
the sale of stylish, user-friendly 5.0 megapixel cameras to the British
Red Cross to fund essential services in the UK.

Canon, a
world-leader in imaging and information technology solutions, lent its
support to the British Red Cross Tesco Charity of the Year 2007
partnership to help raise £2million to fund crisis care in local
neighbourhoods across the UK. All the money raised through the
partnership will be locally spent on first aid training, emergency
equipment and care in the home services.

The PowerShot A460 has
direct print capabilities so can be connected to any PictBridge
compatible printer to get lab quality photos in seconds – without the
need for a PC.

The money raised will be spent on essential British Red Cross services in local communities in the UK, including –
o
‘Care in the Home’ services – Red Cross volunteers providing short-term
care and support in the home for people after an accident or illness,
giving them the confidence to continue their daily lives
o
Life-changing emergency equipment – ranging from wheelchairs to
ambulances, used to help people in crisis situations such as accidents,
illness, fire and flood
o Life-saving skills – providing vulnerable
people with essential first aid skills so they are better prepared to
respond to emergencies in their communities

The British Red
Cross has previously benefited from a partnership with Canon and linked
up to great effect on three Canon celebrity photography competitions –
The Other Side of the Lens (2003), The Other Side of Football (2005),
The Other Side of Fashion (2006) and The We Speak Image Fashion Capsule
Collection from leading British fashion designer Matthew Williamson
(2007).

For more information, please visit http://www.redcross.org.uk/tesco

Tesco/British Red Cross partnership
• The British Red Cross was Tesco Charity of the Year for 2007
• The theme for the Tesco and British Red Cross Charity of the Year partnership was ‘Crisis Care in your Neighbourhood’
• Tesco and the British Red Cross have raised over £2m to help people in crisis in your neighbourhood
The British Red Cross
•
The British Red Cross helps people in crisis, whoever and wherever they
are. We are part of a global voluntary network, responding to
conflicts, natural disasters and individual emergencies. We enable
vulnerable people in the UK and abroad to prepare for and withstand
emergencies in their own communities. And when the crisis is over, we
help them to recover and move on with their lives
• To find out more about the British Red Cross, or how to become a volunteer – go to http://www.redcross.org.uk
Canon
•
The British Red Cross is Canon’s humanitarian charity partner and Canon
will provide support for thirteen Red Cross societies across Europe,
with a particular focus on new and existing Red Cross youth projects
that support and educate young people to deal with the issues they face
in today’s society. The funds donated by Canon as part of this European
partnership will go to a broad range of local youth projects across
Europe
• The fundamental principles of the Red Cross movement, which
include humanity, unity and impartiality; and Canon’s corporate ethos
Kyosei, living and working together for the common good, complement
each other perfectly
• For more information on Canon products visit http://www.canon.co.uk/products_solutions

About Canon (UK) Limited
Canon
is a world-leading innovator and provider of imaging and information
technology solutions for the home and office environments.

Canon
has a global philosophy of Kyosei – living and working together for the
common good, which clearly demonstrates commitment to customers, staff
and the environment shared by all.

Canon (UK) Ltd is the UK
marketing and sales operation for global company based in Tokyo,
Japan.  In the UK Canon employs around 1,800 people in various
locations including Ireland.

The main business focus for Canon
(UK) Ltd is in two clearly defined market segments: Business Solutions
covering both the office and professional printing environments
(including: multifunctional printers, IT consultation, photocopiers,
printers, large format printers, fax machines, document management
hardware & software) and Consumer Imaging (input solutions: film
and digital SLR cameras, digital still compact cameras, camcorders,
binoculars, calculators and scanners; and output solutions: Inkjet and
laser printers, faxes, desktop all-in-ones and multimedia projectors). 
Broadcast Division is an extension of our product portfolio covering
the supply and servicing of professional lenses and their accessories
to the Television Broadcasting environment.

Further information about Canon UK Ltd is available at: http://www.canon.co.uk

[Author]

April 9, 2008 at 1:10 PM