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Lexmark’s Brand Protection Vs. Counterfeit & Grey Market
Protecting the Lexmark Brand against counterfeit and grey market activity is very important. Lexmark is taking action against counterfeiters worldwide, checking domestic and global markets for manufacturers and sellers of trademark-infringing counterfeit cartridges and patent-infringing clone/compatible cartridges.
5 WAYS TO ENSURE YOU HAVE A GENUINE LEXMARK CARTRIDGE
1) Price
If you think the price is too good to be true, it probably is. Be familiar with market prices for Genuine Lexmark cartridges before making a purchase.
2) Point of Purchase
Make sure you buy products only from Lexmark or an authorized reseller or distributor. Be wary of international trade and auction web sites offering Lexmark cartridges.
3) Packaging
Packaging that appears to have been tampered with, re-taped, resealed or looks reused may not be a Genuine Lexmark product.
4) Color Shifting Labels
Lexmark uses color shifting security labels on most of its printer supplies packaging to help you identify Genuine Lexmark products.
When viewed straight on:
Color shifting security label appears clear. The raised diamond and L characters appear red and gold. SEE VIDEO
When tilted:
The stripe changes to a brilliant blue. The raised characters turn blue, then silver.5) Serial Numbers
Lexmark incorporates serial numbers on most of its printer supplies packaging. Serialization is a global track and trace system that provides beginning to end traceability of Lexmark, distributors and resellers and customers.
To right:
Examples of the serial numbers on our various supply products.
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