CARROT INK $ 12M. A YEAR GROSS SALES

Carrot Ink Writes Its Own Success Story With IBM e-Commerce Solution
When
the husband and wife team of John and Amy Howard launched Carrot Ink in
their Dallas, Texas, apartment in 1998, they had no idea that selling
low-cost inkjet and laser toner cartridges on the internet would be
generating $12 million in revenue just six years later. The company
wanted to upgrade a growing e-commerce Web site to provide value-added
sales promotion and marketing support services to differentiate Web
site in highly competitive market. Carrot Ink needed a dynamic,
scalable e-commerce solution able to deliver a fast, personalized Web
shopping experience, which made WebSphere the best choice. The company
leveraged the shopper-friendly e-commerce capabilities of IBM WebSphere
Commerce.