Pelikan targets Asian growth
February
2008 – Puchong, Malaysia Pelikan International is aiming to grow the
percentage of revenue generated from its Asian markets tenfold over the
next three years.Currently, the Asian region accounts for only one
percent of the company’s sales, and the target is to drive this up to
ten percent by the end of 2010, not only in existing markets such as
Singapore, Indonesia and Thailand, but also with the development of new
markets such as India.More than 90 percent of Pelikan’s revenue comes
from its European and Latin American markets.