Ricoh Launches ‘Unity’ Partner Program: Is it Real Channel Innovation or Just a Rebrand?

Ricoh Launches First Unified EMEA Partner Program
Ricoh has introduced its first EMEA-wide partner program, called Ricoh Unity, designed to create a consistent framework for its channel ecosystem across Europe, the Middle East, and Africa. The program features a tiered structure with Bronze, Silver, Gold, and Platinum levels, alongside three specialization categories: Specialist, Expert, and Elite. Entry into the program is guided by a Partner Capability Assessment, which evaluates both past performance and current competencies.

Ricoh says the initiative is aimed at supporting partner development, improving collaboration, and offering clearer growth opportunities. Benefits of the new structure include access to a refreshed partner portal, exclusive events, collaborative tools, incentives, and automated resources to enhance engagement. The rollout will take place in phases across EMEA over the coming months, with Ricoh positioning the program as a key step toward strengthening its partner network and enabling mutual growth.