Desperation? HP Offers $0 Upfront Printers With a 30-Day Trial to Win Over Customers.

HP is introducing a new printer offer that lets eligible customers receive a printer for $0 upfront and try it for 30 days, giving consumers an opportunity to test the device before deciding whether to keep it. The promotion could help HP attract new customers amid growing frustration over printer costs, ink expenses, and subscription-based printing services. However, buyers should carefully review the offer’s terms, including any subscription requirements, return conditions, and charges that may apply after the trial period. Is HP’s free-printer strategy a smart marketing move—or a sign that the company needs a new way to win back printer customers?