A LOOK AT UK's CARTRIDGE-WORLD TV CAMPAIGN

[Anonymous]

http://www.thedrum.co.uk/news/2008/11/03/8859-a-look-at-england-s-cartridge-world-tv-campaign
A LOOK AT ENGLAND’S CARTRIDGE WORLD TV CAMPAIGN
(CLICK ON ABOVE LINK AND WATCH VIDEO)
Here’s
a look at the TV campaign created by An Agency Called England for
Cartridge World to increase awareness of the client.It ran for four
months as a sponsorship deal with ITV4, and saw the client report a
year on year increase in online hits of 40 percent with an increase of
60,000 unique visitors.The agency was briefed with creating a TV
campaign which would educate its core audience about the brand and
increase footfall and sales.

England negotiated a four month
channel sponsorship of ITV4 including peak and late night scheduling in
new programming.The four month sponsorship was chosen to deliver high
reach with the two target age groups; adults aged 16 to 24 and aged 35
to 54.

[Author]

November 19, 2008 at 12:49 PM