BROTHER #1 IN EUROPE, IN A3 MULTIFUNCTION PRINTER SALES

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Date: Tuesday June 7, 2011 11:03:53 am
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    BROTHER #1 IN EUROPE, IN A3 MULTIFUNCTION PRINTER SALES

    Brother has been confirmed as the number one A3 multifunction printer in Europe with the majority of the market share

    Brother has achieved the number one position in the European A3 multifunction printer marker, after securing a 16.8% share of the overall European market.

    The latest figures from Infosource show the impact Brother has had on the market since launching the world;’s first A3 inkjet all-in-one machine in 2008.

    Phil Jones, sales and marketing director for Brother, said: "We identified a gap in the market for a cost effective A3 solution which has allowed us to successfully introduce our all-in-one inkjet machines. This success has been strengthened by our careful strategy of supporting ambitious small businesses, who appreciate the importance effective technology.

    "The functionality and affordability of our A3 models has made them a popular choice, allowing small businesses to save money by bringing much of their professional printing in-house."

    The A3 multifunction market has seen a 132% growth in Europe during the last five years and continues to grow. Brother is the only brand to offer a fully multifunctional inkjet that can print, scan, copy and fax in A3 and sold more A3 multifunction printers in Europe than any other manufacturer during 2010.

    The launch of the new range is supported by Brother’s 141% marketing campaign, which was introduced last year to promote its A3 models and will continue throughout the current financial year.

    Europe’s A3 multifunction market leader-board:

    1. Brother (16.8% market share)
    2. Ricoh (15.9% market share)
    3. Canon (14.6% market share)
    4. Konica Minolta (11.6% market share)
    5. Xerox (10.0% market share)
    6. Sharp (6.6% market share)
    7. Toshiba (6.1% market share)
    8. Kyocera (5.1% market share)
    9. HP (4.1% market share)
    10. others (9.3% market share)

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