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BROTHER CLAIMS TO HAVE SAVED 2,000 ACRES OF RAINFOREST ?
Office technology specialist Brother has helped to save 2,000 acres of rainforest – a site nearly three times the size of Heaton Park and the equivalent of 1,000 football pitches – through an eco scheme set up less than two years ago.Since founding Brother Earth with rainforest sustainability charity, Cool Earth in July 2009, Brother, which has its headquarters in Audenshaw, Tameside, has preserved 88,000 mature trees and 380,000 saplings.
Brother protects a tree in the Peruvian Amazon for every four drums or toner cartridges and every eight ink cartridges returned by customers via its ‘ReNew’ consumables recycling programme.
Brother has a long standing commitment to minimise its environmental impact and holds various awards and international standards for its environmental and ethical performance.
The list includes a Queen’s Award for Enterprise for sustainable development.
The firm was recognised for its commitment to more responsible and sustainable business practices across all of its operations, notably through its commitment to waste management and energy conservation as well as its engagement with a wide network of community, charitable and industrial bodies.
Phil Jones, sales and marketing director, said: “The environment has been at the heart of what we do at Brother for nearly 15 years. The Brother Earth initiative is a clear reflection of this focus, and we are the only printer manufacturer to be involved in such a scheme.
“Our Brother Earth logo – which features on all product packaging – is designed to reassure customers that our products have been designed to minimise the environmental impacts, every step of the way.
“We’re delighted that Brother Earth has proved to be such a success and are encouraging our customers to continue to show their support for the scheme.”
The business, which has a dedicated CSR team, has now achieved ‘zero waste to landfill’ status, halved its energy use in the past five years and obtains all its electricity from renewable sources.
In the community, Brother aims to work with mainly north west based business to lower its carbon footprint, and provides leadership and support to the Tameside Business Family, a club which offers support and advise to encourage enterprises to grow.
Brother is also a long-term sponsor of Hallé Orchestra and participates in the Futures Vision tour supporting education in high schools and colleges.
“Being sustainable is more than just about the environment,” said Phil.
“It’s also about working with the community on your doorstep and even your own team members in getting them to change their ways.
“For example, leaving a monitor on all night uses the same amount of energy as a printer photocopying 800 pieces of paper. It took a while to get people to change small habits like but it was also about educating them and we wouldn’t have come so far if it wasn’t for the team of people around us.”
He added: “We look out our impact on earth with everything we do and I would encourage even small businesses to do the same. Small changes go a very, very long way and but it will turn around in investment in the long-term.”
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