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AnonymousInactivehttp://www.brandrepublic.com/News/914697/Brother-launches-Ghostbusters-on-pack-promotion/
BROTHER LAUNCHES GHOSTBUSTERS INK-CARTRIDGE PROMOTION IN 21 COUNTRIES
LONDON
– Brother Europe has tied up with Sony Pictures to launch
Ghostbusters-themed promotion for the manufacturer’s ink cartridge
range.Consumers who purchase promotional ink cartridge packs will be
directed online where they can play a Ghostbusters game offering
opportunity to win a trip to New York. The aim is to increase sales and
drive traffic to Brother’s website.The partnership was created by Atom Marketing.
The
game, created by McCann-Erickson Manchester, requires the player to
collect Brother ink droplets while being chased by Slimer, the ghost in
the film’s hotel scene. Prizes, provided by Sony Pictures, will be
awarded to the fastest players at the end of the promotion and on a
weekly basis.The activity coincides with the re-release of Ghostbusters
on high-definition DVD and a new video game developed by Atari and Sony
Computer Entertainment.The promotion runs on one million ink cartridge
packs across Europe for a 26-week period.Senior marketing manager of
Brother Europe, Simon Stones said: “Ghostbusters is a widely recognised
brand and our themed online competition is a fun way to engage with
customers – driving traffic to our web pages, as well as supporting
sales of consumable products across the region.http://www.thedrum.co.uk/news/2009/06/19/10636-brother-and-mccann-manchester-get-ghostbusting
Brother and McCann Manchester get Ghostbusting
Manchester-based
printer manufacturer Brother Europe has joined forces with Sony
Pictures Entertainment to launch a marketing campaign to tie in with
the worldwide release of Ghostbusters on Blu-ray disc, as the film
celebrates its 25th anniversary.The campaign, created by the in-house
marketing team of Brother Europe features on inkjet cartridge packs
and directs customers to an online game created by McCann Manchester.The game offers the opportunity to win a trip to New York where the film is set.
One
million promotional packs will hit the shelves of leading retailers in
21 countries across Brother’s European region in June ahead of a new
video game based on the film franchise.The promotion will run over a 26
week period, with an online scoreboard to keep track of the top
players, as customers from across Europe compete against each other to
finish all five levels of the game in the quickest time.Details of the
competition will feature on selected inkjet cartridge packs, which will
be available through major retail stockists across 21countries.Point of sale materials are also being created to support the activity.
Simon
Stones, senior marketing manager of Brother Europe, Simon, said: “As
Ghostbusters re-enters the limelight our pan-European promotion gives
us the opportunity to participate in the excitement of Sony’s activity,
which is generating a lot of interest amongst consumers.”Ghostbusters
is a widely recognised brand and our themed online competition is a fun
way to engage with customers – driving traffic to our web pages, as
well as supporting sales of consumable products across the region.” -
AuthorJuly 10, 2009 at 12:13 PM
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