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http://www.hardwarezone.com/news/view.php?id=10857&cid=5
Brother Announces First Island-Wide Recycling Campaign
Brother Announces First Island-Wide Recycling Campaign In Conjunction with World Environment Day
Consumers can soon return used Brother Ink Cartridges via SingPost for recycling
Brother
International Singapore, today reiterated its commitment to going green
with the introduction of a new programme to facilitate the return and
recycling of used Brother ink cartridges island-wide. In conjunction
with World Environment, this first-of-its-kind initiative allows
Brother’s customers to conveniently return their used ink cartridges
via SingPost mailboxes, over a business reply service.Developed with
customers’ ease-of-use in mind, they can simply collect customised
envelopes from selected Brother authorised resellers across the island,
as well as Brother Customer Service Centre, from 23 June 2008 onwards.
The envelopes are Reply Paid, and can also be mailed to the customers
upon request to the Customer Service department or on Brother’s website
(www.brother.com.sg/recycling).The packages can then be dropped off at
any SingPost mailbox island-wide. Not only will this provide
environmentally conscious customers with greater convenience in
returning their used ink cartridges, Brother hopes that the move will
encourage other customers to adopt the same habit as well.In
line with the theme of conservation, Brother encourages customers to
consolidate a maximum of four ink cartridges per package before mailing
them back.”The recycling of ink cartridges via SingPost mail service is
the first-of-its-kind initiative amongst printer manufacturers in
Singapore and we are very excited to be the pioneers. We are always
looking for ways to encourage our customers to do their bit for the
environment and given the convenience this programme offers, we hope to
encourage more customers to jump on the recycling bandwagon,” said
Takeo Shimazu, Managing Director, Brother International Singapore.Said
Howard Shaw, Executive Director, Singapore Environment Council, “This
recycling initiative by Brother is a perfect example of good product
stewardship and demonstrates how manufacturers can take on an active
role in making environmental protection an integral part of the product
life cycle, from the design stage right to disposal. I applaud
Brother’s efforts and encourage more companies to follow suit.”This
new programme follows the launch of the Brother Green Project last
month, which aims to provide customers with an easy and convenient way
of disposing used Brother consumables in a socially and environmentally
responsible way.As part of the initiative, collection points have been
set up at Brother’s Customer Service Centre at #01-01 Gateway East for
consumers to dispose of their used ink, toners and drum cartridges
which will then be recycled. Collection points have also been created
at selected authorised resellers’ outlets including Brother’s Concept
Store at #04-K1 Funan, DigitalLife Mall, as well as at Skylet at
#04-54/55/56 Sim Lim Square. In addition, Brother International
Singapore also runs a programme for its corporate customers where used
toners and drums for recycling are collected regularly from corporate
customers’ offices.To further encourage the recycling of consumables,
Brother will also be running marketing programmes where consumers can
stand the chance to win prizes. Details of these programmes will be
posted on Brother’s website ( http://www.brother.com.sg/recycling ) on 23 June
2008.
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