BUSINESS IS GOOD AT CARTRIDGE-WORLD …….

[Anonymous]

http://www.pr.com/press-release/165331
BUSINESS IS GOOD AT CARTRIDGE-WORLD
Cartridge
World – India, Crosses the 60 Store Mark- is Amongst the Fastest
Growing Countries in the Global Network of Cartridge World
Cartridge
World the world’s largest cartridge refilling retail chain (with over
1700 stores in 51 countries) has crossed the 60 store mark in India in
just two years after entering the market.
Mumbai, India, July  2009
— While businesses around the world are looking at strategies to
weather the global financial crisis, one Australian company is
capitalising on it and expanding its international business. Cartridge
World the world’s largest cartridge refilling retail chain (with over
1700 stores in 51 countries) has crossed the 60 store mark in India in
just two years after entering the market. It is now amongst the fastest
growing countries in the Cartridge World global network.

Dramatic
cost saving measures undertaken by Indian organisations following the
economic downturn has seen business boom, according to master franchise
representative and Cartridge World’s South Asia CEO, Naveen
Rakhecha.”Printer cartridges are not discretionary items; businesses
need to print no matter what. In the past 6 months, we’ve seen a
significant increase in bulk enquiries from large Indian companies
looking to cut costs.The Indian market for cartridges is estimated at
A$921 million (Rs 3,000 crore), and growing at 20 to 25 per cent
annually. We hope to garner about seven to eight per cent of the market
by 2010,” he said.

Mr Rakhecha said reusing printer cartridges
was not a new concept in India, but the guaranteed quality of the
refilled product was the factor behind Cartridge World’s success.”The
(refilled cartridge) sector was largely unorganised before Cartridge
World entered India. Customers previously had to choose from cheap,
poor quality refills or expensive new original cartridges. Cartridge
World has bridged that gap with a refilled product of quality
comparable to a new cartridge at about half the price,” he said.

Cartridge
World plans to expand to 250 stores across the Indian sub-continent by
2011.They are exploring expansion opportunities in Bangladesh, Bhutan,
Nepal, Sri Lanka and The Maldives.Mr Rakhecha said the rapid expansion
of the network could be partly attributed to growth in
entrepreneurship, stemming from job insecurity in the current economic
climate.

Cartridge World was established through a master
franchise with pioneering Indian express and logistics network, AFL
India Private Limited. AFL India has previously established global
brands such as DHL and Western Union in India.According to Mr Rakhecha,
Cartridge World’s reputation as world leader in the field, proven
international experience and transparency in doing business were
crucial for the partnership. Additionally, Cartridge World promoted
green consumerism without penalising the customer, he said.”While most
environmentally friendly measures tend to cost customers more than
conventional options, with Cartridge World refilled cartridges
customers can actually save big on costs,” he said.

[Author]

July 17, 2009 at 2:47 PM