CAN EPSON CUT CO-2 EMISSIONS BY 90% ……….?

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Date: Tuesday July 8, 2008 11:10:27 am
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    Epson aims to cut CO2 emissions by 90 percent
    Electronics and printing company Epson has pledged to reduce its CO2 emissions by 90 percent by 2050.
    Speaking
    in Brussels on Tuesday, Akihiko Sakai, executive corporate strategy
    officer for Seiko Epson Corporation, asked other printing companies to
    match Epson’s targets.”Our aim is to reduce CO2 emissions within the
    lifecycle of our products and services by 90 percent by the year 2050
    compared with current levels, in order to keep emissions below the
    Earth’s CO2-absorption capacity,” said Sakai. “We would like to invite
    other members of the printing and imaging industry to match or better
    our targets.”

    An Epson spokesperson said the company “believes the target is realistic”.
    “We’re
    balancing what we believe we can achieve against not being too
    conservative,” said the spokesperson.Epson’s current CO2 emissions run
    at approximately 750,000 tonnes per year. To help achieve its targets,
    the company will conduct reviews when designing products “to shrink
    parts sizes and weights and to reduce part counts.””You can’t shrink
    everything too much — after all, an A4 piece of paper is a standard
    size — but… we’re making parts smaller and lighter so there is less
    impact when moving them around,” said the spokesperson. The company
    will also overhaul its logistics and distribution operations to make
    them more efficient.Epson said it will also diversify its product
    strategy in reusing parts, stepping up its take-back, leasing and
    rental schemes. The company added that it would also endeavour to halve
    the emissions generated by its cleaning rooms.In addition, Epson will
    encourage its employees to assist in reforestation schemes and
    environmental activities around the globe. In terms of Europe, the
    company already assists in reforestation efforts in Germany and is
    “looking at how to help restore biodiversity after the fires in
    Portugal last summer”, the spokesperson said.

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