- This topic has 0 replies, 1 voice, and was last updated 9 years, 9 months ago by
.
-
Posts
-
http://www.solid-state.com/display_news/134217023/5/pennwellsolidstatetech/Canon_Middle_East_Signs_Deal_With_EnviroServe_to_Tackle
Canon Middle East Signs Deal With EnviroServe to Tackle E-Waste in the Region
August
, 2009 — Canon Middle East, the world-leading innovator and provider
of imaging and information technology solutions, today announced its
latest environmental initiative in the Middle East with the signing of
a partnership agreement with EnviroServe, the leading environmental
waste managers.The signing signals the first phase of a wide
scale regional programme to tackle the issue of e-waste in the Middle
East.The programme will ensure the proper destruction and recycling of
‘end of life’ Canon consumer electronic products and service parts
across the region through the company’s extensive network of Channel
partners.”Rapid technology change in recent years has resulted in a
fast- growing surplus of electronic waste around the globe. E-waste is
significantly different from industrially generated hazardous wastes in
that almost every individual, institution and business generates it;
therefore addressing this issue is a key priority for Canon. Our
partnership with EnviroServe is part of our ongoing environmental
commitment and reiterates our efforts to maximise resource efficiency
and contribute to a society that practices sustainable
development,”said Bertil Widmark, Managing Director, Canon Middle East.As
part of this agreement, EnviroServe’s e-waste recycling division
‘EnviroFone’ will facilitate the collection of ‘end of life’ electronic
products,and service parts before segregating the materials into the
different components and sending to recyclers where they will be
melted, crushed and treated into raw materials for re-use.”Because
there is little awareness in the Middle East about how toxic e-waste
elements like batteries and TV screens affect our environment, there is
no system in place to responsibly recycle e- waste. Our main goal is to
create awareness as well as develop and sustain a sense of
environmental responsibility in our Arab communities and within the
companies and businesses that operate in this region,” Mariam Hanafy,
EnviroFone Division Manager explained.”We are proud to be the only
company in the region able to support and facilitate Canon’s
environmental initiatives and take- back programmes involving any kind
of end-of-life electric and electronic equipment,” she
added.”Encouraging our consumers to recycle their end of life Canon
products is one of the core fundamental principles of Canon’s global
environmental charter. We have an impressive track record of recycling
worldwide, to date the cumulative weight of toner cartridges collected
by Canon since 1990 exceeds 190,000 tons globally, and we are delighted
to have the opportunity to extend this environmental commitment to the
Middle East and North Africa,” added Bertil Widmark.Today’s
announcement is the latest in a series of environmental initiatives
from Canon. As part of Canon’s cradle to the grave production approach,
by 2010 the company aims to reduce its carbon emissions to 50% of the
output for the same work in 2000. In addition, Canon is the only
company to have produced a range of green calculators made from
recycled material.About Canon Middle East:
Canon is a
world-leading innovator and provider of imaging and information
technology solutions for individuals and businesses. Canon provides
both individual products and complete networked technology solutions
for information input, management and output. Its product range is
divided between Business Solutions (developing IT products, solutions
and services for both the office and professional print environments)
and Consumer Imaging (photography, video and digital camera, Laser and
Inkjet printers). Canon Middle East is the operational headquarters for
Canon in this region, and is based in Dubai, UAE.
- You must be logged in to reply to this topic.