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Computer Sales Soar in Thailand
More than 628,000 laptops and 392,000 desktop computers were sold to consumers and businesses across Thailand in the first six months of the year.
The combined market is now worth about US$612.8 million.
GfK’s recent findings showed that the B2B market in Thailand account for 23 per cent in volume sales and contribute nearly 28 per cent to the overall worth of these two IT products.Desktop computers and laptops are the two key products contributing the greatest dollar share in B2B IT sales. In the first six months of this year, some 157,000 desktops and 78,000 laptops worth more than US$170.2 million were purchased by businesses.
"Sales performance has been robust in the beginning of the year due to a major IT hardware upgrading in the financial sector during the first half of the year,” observed Wichit Purepong, GM of GfK Thailand.
"Last year’s flooding also escalated demand for replacement PC devices by a large number of companies which were affected by the disaster,” he added.
GfK Thailand has been conducting retail audit of technical consumer goods, over two decades. In 2012, the company also commenced tracking of B2B sales in the IT sector, covering corporate transactions, specifically desktop computers, laptops, printers and PC monitors.
While laptops are generally more popular with end-users, desktops remain in higher demand among businesses in Thailand.
Overall, B2B desktop sales through corporate resellers made up 40 per cent of the total desktop market sales volume, significantly higher than the B2B laptop segment which only occupied 12 per cent.
"It is interesting to highlight that laptops and desktop computers in the corporate market have 47 and 20 percent higher average prices compared to those in the retail sector,” said Purepong.
Based on GfK Thailand’s predictions, continued demand for IT hardware in the country is anticipated to sustain the buoyant performance of the sector in the later part of the year, driven essentially by the education and financial sectors.
"We foresee that the strong performance of the B2B IT sector in the second half of the year will hold up or even outshine its first half year results,” he concluded
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