DELETING SPAM COSTS BILLIONS ,STUDY FINDS

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Date: Sunday February 6, 2005 10:34:00 am
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  • Anonymous
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    Deleting Spam Costs Billions, Study Finds

    NEW YORK (Feb. 05) – Time wasted deleting junk e-mail costs
    American businesses nearly $22 billion a year, according to a new study from the
    University of Maryland.

    A telephone-based survey of adults who use the Internet
    found that more than three-quarters receive spam daily. The average spam
    messages per day is 18.5 and the average time spent per day deleting them is 2.8
    minutes.

    The loss in productivity is equivalent to $21.6 billion per
    year at average U.S. wages, according to the National Technology Readiness
    Survey produced by Rockbridge Associates, Inc., and the Center for Excellence in
    Service at Maryland’s business school.

    The study, to be released Thursday, also found that 14
    percent of spam recipients actually read messages to see what they say, and 4
    percent of the recipients have bought something advertised through spam within
    the past year.

    The random survey of 1,000 U.S. adults was conducted in
    November and has a margin of sampling error of plus or minus 3 percentage
    points

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