EPSON SPREADS COUNTERFEIT FEAR IN U.A.E. REGION

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Date: Monday September 19, 2011 08:35:08 am
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    EPSON SPREADS COUNTERFEIT FEAR IN U.A.E. REGION
    Around 75 per cent of UAE consumers use original ink for printing, reveals Epson
    According to Epson Middle East, nearly 75 per cent of consumers in the UAE use only original printing ink cartridges, making the UAE the country with the lowest level of counterfeit ink use in the region. Epson attributes the stringent laws passed by the UAE Government against the sale of counterfeit products as the fundamental reason for the higher adoption of original ink in the country.

    Ahmad Qasem, Channel Sales Manager, Epson Middle East, said, “The GCC market in general has a low level of usage of counterfeit inks compared to countries like Egypt, Iran and some other global markets. The UAE market in particular has been exemplary with regard to the use of original ink, which reflects the government’s strong commitment to eliminate counterfeiting.”

    “Nevertheless there is a continuous need to educate end-users and resellers about the hazards of using counterfeit ink, and also about ways to distinguish between original and counterfeit ink cartridges,” added Qasem.

    Epson points out that the risks and consequences of using counterfeit ink can range from sub-standard and illegible prints; reduced page yield; damage to printer; and invalidation of warranty to leaking cartridges; increased long-term costs; paper wastage; and environmental pollution.

    “Our advice to end-users will be to not think of short-terms gains and always opt for genuine ink cartridges. We recommend Epson customers to buy inks from an authorized Epson reseller only as far as possible, and also to look for the watermark on the ink package to make sure the product is genuine,” added Qasem.

    “If the print quality is inconsistent, if the cartridges are delivered in poor quality packaging, if the number of printouts from the cartridge is very low, or the print cartridge fails, this could mean that the product is not original,” pointed out Qasem.

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