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AnonymousInactivehttp://www.cartridgenews.com/epson-uses-integrated-ink-to-eliminate-cartridges/?p=0221
Epson Uses Integrated Ink to Eliminate Cartridges
Could
one small step forward in the struggle to shut down third party ink
manufacturers mean a big step backward for a major printer maker? Epson
has raised its hand and volunteered to answer this interesting question
as it tests out a new cartridge-free inkjet printer with built-in ink
in a select group of schools. The new EC-01 will be able to print
around 8,500 pages, after which you drop it off with Epson to get it
recycled and collect a monetary deposit you can use toward purchasing
your next EC-01. Yes, you read that correctly – instead of replacing a
cartridge, you replace the whole printer. Crunchgear had the EC-01 on
its radar back in September, when an Epson spokesman apparently
explained away the inefficiency with an analogy to Coke bottles – just
as a Coke bottle’s value comes from the refreshment its contents can
provide, a printer’s true value lies in the pages it produces with its
ink. As a result, the container (i.e. the printer) doesn’t mean as
much, and is therefore expendable.My initial reaction, after
reading a few sources and an online forum or two, is that it looks like
a classic case of throwing out the baby with the bathwater. Epson wants
to market the EC-01 as a green and recyclable alternative under its
Environmental Vision 2050 campaign. But in reality, it seems more like
a roundabout plan to shut out the third party ink and toner cartridge
makers who have undersold Epson and other original equipment
manufacturers (OEMs) for years.We’ve talked about the issue of
OEMs attempting to subvert third party cartridge makers, either through
allegedly anti-competitive practices or good old-fashioned litigation.
The main problem is that ever since third party makers started selling
similar quality ink and toner cartridges at much lower prices, the big
printer makers have naturally lost market share. The legal and
administrative process hasn’t worked out so well, which means OEMs may
have to suck it up and compete, or resort to more heavy-handed tactics.
In this case, to use a playground analogy, it sort of looks like Epson
is considering picking up its ball in the middle of the game and either
yelling “New Rule! New Rule!” (i.e. a cartridge-free printer) or going
home because it’s not so sure it can win anymore.There are so
many questions to ask. Is it really cost-effective to manufacture and
recycle an entire printer over and over again, as opposed to a small
cartridge? And if it’s not, does that mean the quality of the machine
will suffer? Also, how can you schedule and administer printer pickups
and dropoffs without wasting gas, time and resources? And how did that
Epson rep keep a straight face when comparing a cheap Coke bottle to a
complex and capable machine like a printer? Perhaps there are logical
answers to these questions that would erase my initial skepticism. Then
again, maybe not. Regardless, it’ll be interesting to see how OEMs
continue to address the challenges they face from third party ink and
toner makers in an increasingly competitive industry. -
AuthorMarch 31, 2009 at 11:42 AM
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