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AnonymousInactivehttp://www.thestreet.com/story/10676013/1/fedexs-new-printing-site-takes-on-dell-h-p.html?cm_ven=GOOGLEN
FEDEX’s NEW PRINTING SITE TAKES ON
DELL & HP
MEMPHIS FEB 2010 :Get
ready for the FedEx guy to also become your online small-business
imaging guy. Late last year,shipping powerhouse FedEx upgraded its
small-business Web site, FedEx Office, with a new spiffy look, ambitious
new printing features and online file storage. The move puts the
shipping specialist in competion with Hewlett-Packard’s Creative Studio,
Dell’s ImageDirect, VistaPrint’sonline collateral services and custom
printing tools from Moo.FedEx has been expanding its online products to
target small businesses trying to cut costs in a weak economy. About 25%
of the company’s printing sales originated online during the previous
year, says FedEx spokeswoman Jenny Robertson.I recently tested
the new site. Here’s what I found:
What you get: The new FedEx Office
offers a solid digital pipeline to manage your small business’s
marketing materials.The company has worked hard to make its upgraded
site easy to use. Simply surf over and pick one of its six templates to
design, from presentations to brochures.I uploaded my test PowerPoint
deck. The service allowed me to tinker with image and printing options,
including paper stock, bindings and colors. When finished, I could pick
up my project at a local FedEx office or have it shipped. There are even
couriers available for rush jobs.Basic presentation packages
start at 55 cents a page. More complex, full-color products with
bindings and swanky paper cost about $8. FedEx stores files smaller than
100 megabytes for up to six months after every order is placed. All in
all, FedEx Office Online offers a worthwhile shipping option for
stressed-out entrepreneurs.What you don’t get: FedEx office isn’t the
cheapest solution, nor is it the most flexible.This is FedEx. You are
going to pay. The cost of my test presentation reached $17. And even
basic packages ran about 8 cents a page.The online controls,
while slick, are basic at best. Give H-P’s Creative Studio or Moo a try
to see just what’s possible with online printing. On a job of any scale,
be sure to bid carefully to get the price and features you need. There
are cheaper and more robust online imaging options available.Bottom
line: Despite the cost, I was impressed. FedEx Office Online is aimed at
mid-market small businesses, and successfully so.For road warriors
wandering the land with sales presentations, posting important files on
FedEx Office makes sense. Not only do you always have them, but how cool
is it to have your pitch automatically show up at the client’s desk
before even you even get there. -
AuthorFebruary 15, 2010 at 10:02 AM
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