Fuji Xerox Ready To Turn The Corner On the Copier Market

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Date: Thursday January 17, 2013 07:59:49 am
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    <p><font size=”5″><strong>Fuji Xerox Ready To Turn The Corner On the Copier Market</strong></font></p>
    <p><font size=”4″><strong>Fuji Xerox president Tadahito Yamamoto is ready to turn the copier maker into a document services and communications company.</strong></font><br />
    By Amit Roy Choudhury</p>
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    <div class=”photo”><font size=”4″><a href=”http://www.businesstimes.com.sg/sites/businesstimes.com.sg/files/imagecache/filenamee/BT_20130112_ACFUJI12_352384e.jpg&#8221; rel=”lightbox[field_photo_file][<p><span style=&quot;font-size: x-small;&quot;>- PHOTO: FUJI XEROX</span></p> ]” class=”imagefield imagefield-lightbox2 imagefield-lightbox2-image_300x200 imagefield-field_photo_file imagecache imagecache-field_photo_file imagecache-image_300x200 imagecache-field_photo_file-image_300x200 lightbox-processed”><img width=”300″ height=”200″ src=”http://www.businesstimes.com.sg/sites/businesstimes.com.sg/files/imagecache/image_300x200/BT_20130112_ACFUJI12_352384.jpg&#8221; alt=”BT 20130112 ACFUJI12 352384″ title=”” /></a></font></div>
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    <p><font size=”4″><span style=”font-size: x-small;”>- PHOTO: FUJI XEROX</span></font></p>
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    <p><font size=”4″>THE concept of genko-itchi – Japanese for walking the talk – is central to the management philosophy of Tadahito Yamamoto. The head honcho of copier and communications firm Fuji Xerox believes that all employees should be ambassadors for “our company’s great solutions and demonstrate to our customers and prospective customers alike how we can help them address their business needs”. And he’s willing to be the first in line to do this.</font></p>
    <p><font size=”4″>Talking to the man, it is quickly apparent that behind the rather reticent exterior is someone who staunchly believes in the unity of word and action. Yet, despite his eagle-eyed focus on the company’s business, Mr Yamamoto lets fly that selling “great solutions” to customers isn’t the be-all and end-all of the identity and purpose of a company of the stature of Fuji Xerox.</font></p>
    <p><font size=”4″>Corporate social responsibility (CSR), he declares, is almost as important as genko-itchi.</font></p>
    <p><font size=”4″>”In driving growth, it is important that we meet our obligation to be a socially responsible company – one that cares for our society and our environment and (we) play our part in building a better future for the next generation,” he says.<br />
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