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http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUST4019520090603
Fuji Xerox: to take 2-3 yrs for demand to recover
TOKYO,
June 09 – Japan’s Fuji Xerox Co said it will take several years for
global office equipment demand to return to levels seen before the
financial crisis, with the sales outlook for industrial nations
particularly murky.Fuji Xerox, a copier and printer joint venture
between Fujifilm Holdings and Xerox Corp , said it plans to focus on
growth areas such as digital commercial printing operations to drive
sales. Digital commercial printers are used to produce such documents
as product manuals and direct mail quickly and in large volume, and are
a fast-growing segment of the printer market.Asked how soon the
global office machine market is likely to see a full-fledged recovery
in demand, Fuji Xerox President Tadahito Yamamoto said: “My answer is
‘still uncertain’.”In Japan and the United States and Europe it’s still
difficult to tell. I think it will take another two to three years,”
Yamamoto said at a meeting with reporters on Wednesday.Parent Fujifilm
expects sales by its document solutions section, which shows Fuji
Xerox’s performance, to fall 7.2 percent in the year to March 2010 to 1
trillion yen ($10.5 billion).Yamamoto said Fuji Xerox aims to double
its revenues from digital commercial printing operations and
document-related outsourcing to 400 billion yen by the year to March
2014.In document-related outsourcing, Fuji Xerox carries out
such tasks as brochure and direct mail design, business letter and
invoice printing, and hardware maintenance for companies, schools and
governments.Shares in Fujifilm closed up 2 percent at 2,845 yen,
outperforming the Nikkei average .N225, which gained 0.4 percent.Fuji
Xerox is owned 75 percent by Fujifilm and 25 percent by Xerox of the
United States.
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