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HP begins fresh war against counterfeiting
seizes 3.5m fake products in EMEA
While
the activities of Counterfeiting is increasingly getting sophiscated
by the day, Hewlett Packard, HP, has begun a fresh war to renew
its commitment with regional authorities and business partners in the
fight against fake merchandise, This is even as it seizes about 3.5
million finished fake products for illegal re-use since december 2006
through decemcer 2008 all over Europe, Middle East and Africa, EMEA,
in about 470 full investigations in around 250 raids.With its conduct
of 4,620 investigations in 55 countries resulting in 3,528
enforcement actions globally seizing a total value of more than $795
million USD worth of counterfeit, HP has warned again that no stone
would be left unturned to bring culprits to book.Just last
week during HP’s international conference on anti-counterfeiting held
in Nairobi, Kenya as part of its European anti- counterfeit tour
where their experts embarked on a multinational tour of the Europe,
Middle East and African, (EMEA) region to address the stepped up
battle against fraudulent printing supplies, Tina Rose, thecompany’s
anti- Counterfeit Manager for EMEA told the capacity audience in
attendance that tough days await perpetrators of fake products around
the world, especially in Africa where there have been reported
cases.Although HP has not carried out raid actions in Nigeria in recent
time where consumption of theire products and solutions are high as
a result of the population, Rose who was worried about the
nefarious activities of these fake merchandise, said that the
company would soon beam their search light in Nigerian market just
like in Kenya.“We expect to have similar results in Nigeria just like
in Kenya. We are working with local authorities to identify fake
products. Counterfeiting is an underground activity. I cannot give
estimates of counterfeited products now but we are carrying out a
survey on how many products counterfeited in each region. Education is
the most important strategy to fight counterfeiting to the barest
minimum.“The impact of counterfeit HP printing supplies is felt
through lost revenue as well as the negative effect this fraudulent
practice can have on the hard-earned HP reputation and consumer
confidence. HP actively fights the manufacturing and sales of illicit
print cartridges for HP LaserJet and inkjet printers on a worldwide
basis. Herewith an at a glance summary of the implications of
counterfeit printing supplies:“HP cooperates with law enforcement
authorities to identify and seize counterfeit products, cut off
distribution routes and prosecute fraudsters. Since December 2006
(through 31 December 2008) HP in EMEA has helped to seize 3.5 million
finished fake products and components intended for illegal reuse,
Initiate 470 investigations and around 250 raids and follow up on
almost 900 substantial leads on suspicious products” she explained.While
counterfeit printing cartridges for HP’s LaserJet and Inkjet printers
is a global issue, Eastern Europe, the Middle East and Africa,
according to her, are areas where organized counterfeit activity is
especially rampant,“Counterfeiters and fraudulent traders frequently
deceive customers into thinking they are buying genuine goods, with
print cartridges either packed in copies of original HP boxes or in
reused original HP boxes.“Buyers of counterfeit print cartridges run
several risks, ranging from substandard print quality to printer
downtime due to damage by inferior counterfeit supplies.“HP
routinely cooperates with law enforcement authorities across the region
to identify and destroy fake printing supplies. Since late 2008, for
example, local authorities in Africa have seized 150,681 counterfeits
and components for illegal re-use in Egypt, Kenya, Nigeria and South
Africa. In addition, the authorities closed the remises which the
counterfeiters had used to manufacture and distribute fake
products.“Since late 2006, HP has followed up almost 900 substantial
leads on suspicious products all over EMEA, leading in almost 470 full
investigations and around 250 raids in which around 3.5 million
finished fake products and components intended for illegal reuse were
seized.“Globally, from 2005_2008 HP conducted 4,620 investigations in
55 countries resulting in 3,528 enforcement actions (raids and seizures
by authorities) seizing a total value of more than $795 million USD
worth of counterfeit HP supplies products. (Investigations and actions
have occurred on every continent except Antarctica.).“Counterfeiting is
a crime – it is generally controlled by criminal organizations, whose
activities are financed from the proceeds. In n Europe, the Middle East
and Africa, counterfeit print cartridges mostly originate from Asia
Pacific and increasingly from Middle Eastern and Eastern European
countries.”Depending on the country, counterfeit supplies are produced
and distributed within the same country, or exported. In some countries
infringers often run legitimate businesses with original printing
supplies but, in parallel, distribute and sell counterfeit products“On
the environmental, Counterfeit cartridges waste paper through poor
print quality.” she said Counterfeit products, according to her, can
contain harmful ingredients that result from practices that are
damaging to the environment, adding that all HP print cartridges
returned to HP go through the Planet Partners recycling programme.”HP
introduced the Planet Partners return and recycling program for
LaserJet print cartridges in 1991 and was one of the first companies to
provide this environmental support for customers.HP provides more
environmentally responsible recycling solutions globally than any other
IT company in more than 50 countries, regions and territories. Since
1991, HP has recycled more than 453,592 tonnes of hardware and print
cartridges globally” she further explained.Meanwhile, the Organization
for Economic Co-operation and Development (OECD) estimates the annual
value of international trade in counterfeit goods at $200 billion.Similarly,
the World Customs Organization (WCO) and the International Chamber of
Commerce (ICC) believe that counterfeiting drains an estimated EUR 500
billion per year from the global economy, equivalent to the loss of
about 5_8% of trade in brand-name goods worldwide, including the
illegal trade in fake printing supplies. It is estimated that around
200,000 jobs are lost in Europe alone due to counterfeiting activities -
AuthorApril 24, 2009 at 12:25 PM
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