[Anonymous]

Hp Claims New Site Boosts Sales, Up 47%
Issued by: Digital Planet

HP Shop Online recently underwent a complete site facelift. With a 47% YOY increase in sales and 37% more visitors to the website within two months, as well as a doubling of conversation rates, the website upgrade has been a tremendous success. This begs the question, why did HP Shop achieve such incredible results? As usual, it's not just one thing but rather a range of features that has made their site more customer-friendly.

The new site boasts an easier and faster checkout, with a one-page checkout process as well as a guest checkout option so that customers are no longer forced to register in order to make a purchase. The categories have been restructured to improve navigation, and there is an ink and toner matching function which will help customers find the correct ink for their printer without having to search around. HP Shop have also started a blog with which to connect to customers in a more informal environment about innovations in the IT industry and about the latest technology trends, not just in South Africa but around the world.

Constant change is the only constant in e-commerce. In a fast moving industry it is vital to be able to keep up with the changes in both technology and design. If a website stagnates the impact will not be immediate; rather it will show slow growth when the market is accelerating or slowly decline over time. One of the biggest challenges for an e-commerce store is finding the resources to upgrade the site while keeping it running at the same time. This is true of many modern e-commerce sites; once they are built the innovation stops.

"We worked closely with our e-commerce provider, Digital Planet, in order to get the most out of revamping the site," says Stacey le Grange, marketing manager of HP Shop Online. "Everyone thinks e-commerce is simple," says Cassie van Wyk, head of e-commerce at Digital Planet. "There are so many facets that need to be co-ordinated and so many diverse skills, that it's difficult for many companies to do it all in-house. This is a common sentiment and many of the larger stores in South Africa are looking for external companies to help with the co-ordination and running of their online stores."

In addition to the increase in sales, customer feedback regarding the revamp has been overwhelmingly positive. One of the customer reviews said, "Awesome! I had just used it to purchase a printer cartridge and the entire process was fast and simple. Very easy to navigate." The increase in sales and customer interaction shows that the new HP Shop website really is love at first megabyte.

 

[Author]

March 18, 2014 at 12:08 PM