HP REDESIGNES INK & TONER PACKAGING

[Anonymous]

HP Helps Environment with Redesigned Ink Toner Packaging
HP
is redesigning the North American packaging for its print cartridges as
part of its ongoing efforts to help the environment. The firm says that
the smaller and lighter packaging will result is an estimated 37
million points of reduced greenhouse gas emissions, equivalent to
taking 3,6000 cars off the road for one year. The new packaging reduces
the total carbon footprint of each cartridge, along with the truck and
freighter transportation traffic required to ship them. It also
contains more recyclable and recycled content.HP says the new and more
environmentally-friendly packaging will also benefit retailers, in that
it will reduce transportation and storage costs, while at the same time
freeing up valuable display space. HP says the front-facing surface
area for multipacks has been reduced by 80 per cent; and tripacks sold
at club stores can now be stacked three-high on shelves, as opposed to
two high. New LaserJet toner catridge packaging offers more than 30 per
cent shelf space savings.  “Innovation at HP goes beyond just product
design,” said Pradeep Jotwani, Senior Vice President, Supplies, Imaging
and Printing Group, HP. “Developing environmentally responsible
packaging is not only valued by HP, our customers and our partners:
it’s also good business.” HP estimates that its redesigned print
cartridge packaging will eliminate the use of nearly 15 million pounds
of materials, including three million pounds of corrugated cardboard in
2007. The packaging will also eliminate the use of more than 6.8
million pounds of polyvinyl chloride (PVC) plastic through material
reduction and substitution of recycled content plastic and paperboard.
HP’s inkjet cartridge multipacks, for example, are now made with
recycled content paperboard instead of PVC; while photo value packs are
now completely packaged in recycled paperboard. Additionally, PVC has
been replaced by recycled plastic (PET – RPETG) in HP inkjet cartridge
tripack packaging sold in club stores. New HP LaserJet toner cartridge
packaging uses 45 per cent less packaging material by weight, and
contains a multi-chamber air bag that protects the cartridge from
transport damage, dust, moisture and light.  Overall, the more
efficient packaging is expected to reduce truck traffic in the U.S. and
Canada by an estimated 1.5 million miles in 2007.

HP’s print cartridge packaging goes green
Hewlett-Packard
announced on Thursday that it has redesigned the packaging for its
printer cartridges to make it friendlier to the environment.The
redesigns feature smaller and lighter packaging that contains more
recycled content. These changes, according to HP, will cut down on 15
million pounds of materials over the course of 2007, including 6.8
million pounds of polyvinyl chloride (PVC) plastic.Overall, the company
estimated that it will reduce its greenhouse gas emissions by 37
million pounds. Because shipping containers will be able to accommodate
many more packages, truck traffic for cartridge shipments is expected
to be cut down by 1.5 million miles this year. Company calculations
indicated that is the equivalent impact of 3,600 cars operating over
the same period.For example, HP LaserJet toner cartridges now use 45
percent of the packaging material that they once did, and a shipping
container can now accommodate an average of 203 of them instead of 144.
The reduced container size not only cuts down on the number of
emission-producing vehicles needed to ship the cartridges to retailers,
it also frees up more shelf space for retailers.HP, which entered an
initiative with the World Wildlife Fund in November to cut back on
greenhouse gas emissions, added in a statement that this is by no means
the first step the company has taken toward tweaking its product
packaging with environmental sustainability in mind. The overall
package weight for its inkjet cartridge multipacks, for example, has
been reduced by 80 percent since 2003.Thus far, the eco-friendly
redesigns apply only to ink and toner print cartridges shipped
throughout North America.

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February 12, 2007 at 11:50 AM