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HP Sponsors Universal Pictures and Illumination Entertainment’s 3-D CG Feature, "Dr. Seuss’ The Lorax"
HP Also Launches Environmental Education Programs Related to the Film
PALO ALTO, CA, Feb, 2012 — HP today announced its sponsorship of the release of Universal Pictures and Illumination Entertainment’s 3-D CG (computer graphics) feature, "Dr. Seuss’ The Lorax," opening nationwide on March 2.In tandem with collaborating with Universal Partnerships & Licensing (UP&L) in support of the film, HP is launching a series of educational programs to connect its long-standing leadership in environmental sustainability with its commitment to education.
"The theme of responsible consumption is a priority throughout HP and spreading the message of ‘Dr. Seuss’ The Lorax’ is something we are passionate about," said Jeff Walter, director, Environmental Sustainability and Social Innovation, Imaging and Printing Group, HP. "’The Lorax’ is not only an inspired tale told by one of the world’s most beloved children’s authors, it is also an ecological challenge that rings true in today’s time."
"Every Inkling Makes a Difference" HP is working with Universal Pictures and global book publishing company Scholastic to create a fun and interactive science-based educational program focused on sustainability. The program, "Every Inkling Makes a Difference," is designed to help teachers discuss environmental issues with their students and learn about actions that families can take toward sustainability.
The curriculum is customized for elementary and middle school classrooms and is now available to public, private and home-school organizations via Scholastic’s distribution network. It also is accessible online at http://www.scholastic.com/thelorax .
Beginning on March 2, parents and teachers will be encouraged to read the book "The Lorax" and see the movie with their students or children, then log on to the Scholastic microsite to enter the "Every Inkling Makes a Difference" story contest.
Parents and teachers can help students submit a story describing a creative new idea for how they or their communities could live more sustainably and be entered to win prizes designed to further their educational future, including a $10,000 college scholarship from HP.
More sustainable printing HP empowers consumers to "Print Like The Lorax" — a reference to making more sustainable choices when printing. The company is now offering videos and educational content with practical tips on selecting printing products designed with the environment in mind, choosing papers certified by the Forest Stewardship Council (FSC) and recycling used cartridges through the HP Planet Partners program.
The company encourages customers to print responsibly through its commitment to responsible forestry programs, recycling innovations and commitment to energy efficiency. HP sets the precedent for people to "Print Like The Lorax" in the following ways:
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