HP TO ROLL OUT 7,500 NEW STORES ACROSS ASIA PACIFIC REGION

[Anonymous]

http://timesofindia.indiatimes.com/Intl_Business/HP_to_expand_biz_in_India/articleshow/3537887.cms
HP to expand biz in India
Sep 2008,HONG
KONG: Hewlett-Packard, world’s largest technology company, will be
expanding its retail business in India to further strengthen its
consumer leadership. HP will roll out 7,500 new stores in 1,000 cities
and experience stores across Asia Pacific region.

With these new
stores, HP will broaden its consumer reach to 25,000 retail partner
stores in the region by 2010. “We have a massive plan and a large
number of new stores will be based in India,” Christopher Morgan,
senior vice-president, Imaging and Printing Group (IPG), HP Asia
Pacific and Japan, said. Besides big cities, HP will focus on
increasing its retail presence in non-metropolitan cities like Jaipur,
Morgan said while addressing the two-day HP Asia Pacific regional press
event in Hong Kong on September 16.

This will help consumers of
non-metropolitan cities to enjoy access to retail partner stores
merchandising HP’s full range of consumer offerings. In addition, HP is
driving deeper engagement with key consumer segments with new alternate
experience centres.

“Consumers today value personalised
experiences. These centres will further complement and strengthen HP’s
growing retail footprint,” said See Chin Teik, senior V-P, personal
systems group (PSG), HP Asia Pacific and Japan. These centres will
reach out to consumers for an intuitive, enjoyable and convenient
shopping experience particularly for women, youth and families.

It
will introduce a special edition notebook PC in collaboration with
world-renowned fashion designer Vivienne Tam early 2009 to take care of
women’s interests in fashion. To cater to the need of youth, it will
come up with world’s first EA experience store in Hong Kong with a wide
range of HP desktops and notebooks. These are installed with game
specific, desktop icons and skins contributing to enhanced experience
for gamers. To attract families, the HP has tied up with Indian retail
group Future Group to set up photo centres that will inspire them to do
more with their digital photos. The centres would provide users access
to an easy-to-use, safe and convenient photo printing experience.

The
company also introduced a comprehensive range of scalable products and
solutions for businesses designed to help drive an enhanced customer
experience at retail. The new offerings include HP rp300 Point of Sale
solution that can easily integrate into any retail’s IT environment.

The
new PCs and printing solutions are designed to complement and simplify
consumers’ personal lives. Similarly its new intuitive digital printing
solutions enhance the consumer printing experience by making it easier
to print wirelessly and smart environment choices.

[Author]

September 30, 2008 at 12:52 PM